Model Behavior
At 19, Lydia Hearst has Prada, Louis Vuitton, Heatherette, and Costume National campaigns under her "vintage gladiator" belt
NEW YORK - Tuesday, August 17, 2004
Apparently, modeling is in the genes for the Hearst family. High on the heels of her well known—and Hearst Magazines heiress—cousin, Amanda Hearst, Lydia Hearst, whose mom Patricia is the sister to Anne Hearst, has risen to become one of the most sought-after fashion models this season. The 19-year-old Ford model stars in four very diverse ad campaigns, all set to debut this fall. There’s the highly-coveted Prada campaign, photographed by Steven Meisel; Costume National, photographed by fine arts photographer David Mushegain; Heatherette, photographed by Boy George; and perhaps the real jewel of the bunch, the inaugural Louis Vuitton fine jewelry campaign, where she is photographed by Inez van Lamsweerde and Vinoodh Matadin alongside New York model Anne Marie and Supreme model Natasha Poly.
“I’d like to think I was chosen because they liked my talent,” the modest Hearst told The Daily. “My mom [Patricia] told me that it was important to always stay true to oneself, and I’ve applied that principle to my work ethic as well.” Unlike many of her fellow models, who have become victims of diva-like behavior, Hearst is as easy going as they get. “The only thing I always need to have with me is a little Vaseline to take makeup off with, and to deal with my chapped lips.” Having modeled for only nine months, the 5’7” blonde has also just finished shooting fashion spreads for Japanese Vogue, Another, Mixte and Italian Vogue. The rising college junior and Wilton, Connecticut native described her diverse shoots as magical and unforgettable—and specifically summed up shooting the Prada campaign as calm and relaxed; Costume National as sleek and elegant; Heatherette as crazy and erratic; and Louis Vuitton as something she will never forget. “Those diamonds in the Louis Vuitton campaign were amazing,” she said. “It was one of the most amazing experiences of my life. I fell in love with each and every single piece of jewelry.”