kimair
frozen
- Joined
- May 8, 2003
- Messages
- 14,463
- Reaction score
- 1
from wwd...
Marc Jacobs has set its sights on the entry-level sunglass business.
A year after launching high-end shades at prices ranging from $230 to $350, the American fashion house is introducing its first group of sunwear for the diffusion Marc by Marc Jacobs label.
The 24 styles will retail in Marc by Marc Jacobs boutiques, better department stores and specialty retailers beginning this November in the U.S.; international distribution is to follow within the year. The line will be priced from $80 to $120.
"We are a lot smarter about sunglasses now that we have launched our collection sunglasses," said Marc Jacobs president Robert Duffy. "We put a lot of the collection glasses in the Marc by Marc Jacobs stores, and they sold well, but not everybody can spend those prices on glasses. This gives something more tailored to that Marc by Marc Jacobs customer."