Maria Grazia Chiuri - Designer, Creative Director of Christian Dior

[aracic]

Madame Figaro May 22, 2021

L'Union Sacrée

Photography: Laura Sciacovelli
Styling: Sylvie Clemente
Hair: Giulio Ordonselli
Makeup: Samia Mohsein
Cast: Maria Grazia Chiuri, Rachele Regini




Madame Figaro Digital Edition

 

[JohannesL]

LOL, I immediately thought this is sugar mommy editorial but then I read the context: they are actually mother and daughter!

 

[Salvatore]

Damn … still employed at Dior.

 

[Mercredi]

Please stop updating this thread lol!, I thought for a minute that she was leaving Dior.
Imagine how tired we are...

 

[Frederic01]

Preview of the Cruise 2022 Collection to be shown in Athens, from WWD:

 

[rip_ian curtis]

That set of images makes me feel like I'm looking at a Zuhair Murad, Kenzo and Burton-McQueen collection at the same time. Not an ounce of Dior or French style there.

 

[Frederic01]

More Looks from Dior's Instagram:

 

[vetements]

haha, some of the looks are so literal it is almost funny... what a waste of resources for a same silhouette show that a look book would suffice, I feel sorry for Athens for their first in some way.

 

[WAVES]

imagine the brainstorming with the Dior creative team:

someone 1:
- let’s do the show in Athens! because, even though we’re still going through a pandemic and people are still dying, Greece, Portugal and Gibraltar are the only places safe to go and SL already did Iceland…

(everybody looks at each other)

someone 2:
- I love the idea

somoene 3:
- now for the collection…?

everybody in unison:
- pleated fabrics!


ALSO, can’t wait to see how that strong blue and yellow starred pattern is gonna clash with the rest of the collection.

 

[GivenchyHomme]

I really hate the new logo. It's very her, i.e., boring, generic, and lacking in creativity and imagination. I think it looks strange and out of place in front of stores. It get's lost, especially when it's surrounded by decoration or like colors. I believe it was mistake to change it.

 

[Frederic01]

More looks from Dior’s Instagram:

 

[TianCouture]

i swear to gosh if i read they styled with sneakers because athens = olympics i will scream

also what is that yellow green blue look wtaf

 

[eugenius]

I really hate the new logo. It's very her, i.e., boring, generic, and lacking in creativity and imagination. I think it looks strange and out of place in front of stores. It get's lost, especially when it's surrounded by decoration or like colors. I believe it was mistake to change it.

Really? I really like it. All they did was capitalize it, and I think this one tiny little move makes a stronger (visual) statement. When I walk past the store here, the new logo is the first thing that grabs my attention. I'd rather see this than the go-to Helvetica font that seems to be all the rage these days.

Anyways, I love how Lil Miss We-Should-All-Be-Feminists thinks putting a birdcage around a woman's head is a good look.

 

[velvetandsilk]

Models look as working for Dior was as a punishment.

 

[GivenchyHomme]

Anyways, I love how Lil Miss We-Should-All-Be-Feminists thinks putting a birdcage around a woman's head is a good look.

Am I a joke to you?



Elle

 

[GivenchyHomme]

Really? I really like it. All they did was capitalize it, and I think this one tiny little move makes a stronger (visual) statement. When I walk past the store here, the new logo is the first thing that grabs my attention. I'd rather see this than the go-to Helvetica font that seems to be all the rage these days.

They may have only capitalized the text, but the problem is that it was never designed to be presented in that format. I understand that after 75 years she would feel the need to "Reinvent" the logo, but in this case it was unnecessary. There was a certain French-ness to it. Now it looks very frilly and girly. It may seem as simple as capitalizing the text, but such a small change really does make a big difference. Just imagine if Chloe was capitalized, or if only the C in Chanel was capitalized. It wouldn't make sense because that is not how it was designed. She's almost intruding on the history of the brand just by changing the logo. As if her presence wasn't disruptive enough!

 

[YohjiAddict]

^I also prefer the old logo, I find it more refined. I get that having a logo that is all upper case gives it more readability, even in smaller sizes, but it's too heavy.

And don't get me started on that other logo they cannot stop printing on grosgrain that sells like hotcakes, it's hideous and it has come to stay, apparently.

 

[eugenius]

Am I a joke to you?

Oh, heavens no. But that image certainly is.

 

[perhydrol]

They may have only capitalized the text, but the problem is that it was never designed to be presented in that format. I understand that after 75 years she would feel the need to "Reinvent" the logo, but in this case it was unnecessary.

I think the logo was shown for the very first time on the cover of the first issue of Dior Magazine during the tenure of Raf Simons so it's not a MGC's idea to do this rebranding.

 

[GivenchyHomme]

I think the logo was shown for the very first time on the cover of the first issue of Dior Magazine during the tenure of Raf Simons so it's not a MGC's idea to do this rebranding.

It's not the same logo. The one from 2012 is literally just the logo in caps. Maria's logo is completely reworked. It is better than the Magazine logo, but I would still prefer the original.



I will admit that they nailed it with the logotype. Even if someone changes the logo again, the CD will remain. It will be her legacy, along with her hideous shopping bag.



Pinterest, Dior.