Maximilian Davis - Designer, Creative Director of Ferragamo

[rowjellies]

When you look at what their bestsellers are on Saks, it’s almost all really conservative styles the house has been making before Davis.

The Studio Box Bag, The Vara Pumps, The Varina Quilted Ballet Flats. The Wool Capes. Loafers.

There’s a disconnect between what Davis is designing vs what the clients are buying.

 

[Drusilla_]

while I like that MD has a strong point of view, I actually don't get why he's ignoring the Ferragamo classic shoes right when ballet flats have been hot again? Seems like limited thinking to me.

Every johnny-come-lately brand is making hay off far uglier ballet flat designs and here you have an OG brand and their marketing studiously ignoring their far longer history with those shoes AND the fact that they've been a Ferragamo bestseller for decades.