Maximilian Davis - Designer, Creative Director of Ferragamo

[BalkaniStaCouture]

Uuuuu I would love to see Hedi at Ferragamo.

 

[Marc10]

 

[LadyJunon]

If this is the truth, that makes me feel extremely happy for him.

 

[yslforever]

Good for him I suppose,
"Salvatore Ferragamo is stil standing by its strategy", can I ask which one ? They haven’t refurbished a store since his arrival.
«the Ferragamo family is not going anywhere », so nothing will improve then ? They are the cause of the problem.

 

[PDFSD]

i think below 4 points are big main issues

Susanna Nicoletti
#worstpractice in hashtag#luxury FERRAGAMO

- Not learning from mistakes
- Spending budget in a FW25 fashion show when the Brand strategy should be set up first
- Being non receptive of market feedbacks
- Confirming a style direction that never worked only because it’s stylish
- Disrupting the Brand DNA continuing to chase clients that are not interested in the brand
- Standing firm while one should be rethinking the whole strategy as quick as possible.
- Chairman not taking accountability of the problems of the business
- Investing too much in a CEO package

 

[tourbillions]

they definitely neglected their long time supporters with this younger collections. And it doesnt even set them apart, its just a poor copy of what's already around

 

[FashionPower]

Wow, must be the first time we see a CEO bringing a new designer with the suit being kicked out and the designer staying...Max should consider himself extremely lucky.
Again, the two biggest problems at the moment are the pricing and the design offering that alienated the conventional Ferragamo customer. If I want a copy from Phoebe / Loewe I want to pay at least 50% less than the original, not 20%...by that rate I directly go for the original

 

[yslforever]

Wow, must be the first time we see a CEO bringing a new designer with the suit being kicked out and the designer staying...Max should consider himself extremely lucky.
Again, the two biggest problems at the moment are the pricing and the design offering that alienated the conventional Ferragamo customer. If I want a copy from Phoebe / Loewe I want to pay at least 50% less than the original, not 20%...by that rate I directly go for the original

He is not lucky, he has some talent and some good press, the issue is between the runway and what comes on the store floor: pricing, availability, merchandising, marketing etc etc ,
It's an executive failure, not helped by how the company is structured.

 

[mteb123]

There is and has been been a disconnect… It doesn’t even seem like Max is engaged with the Brand… Does he enjoy it? I can’t tell!! I rarely see him or hear from him… Max isn’t the issue… The issue is the business and its structure or lack there of… This we mentioned several times over… Until this is ironed out no matter what Max does it won’t garner the success or results they are looking for…

 

[Vikingtop]

I must say, I am a fan of Maximilian Davis work at Ferragamo....

However his first fragrance design for Ferragamo is dissapointing....

looks like cheap common drug store fragrance

 

[Salvatore]

Wow, that's bad.

 

[Xone]

I must say, I am a fan of Maximilian Davis work at Ferragamo....

However his first fragrance design for Ferragamo is dissapointing....

looks like cheap common drug store fragrance

View attachment 1366780 View attachment 1366781

terrible...evokes nothing...who chose that picture with one arm?...

The ss25 was not good with the ballet references it was too forced...sure it included nice pieces but still not his best.

fw25 was better for sure.

 

[Kimihiro]

I know beauty campaigns are decided separately usually from their fashion counterparts but my god, that whole thing looks like an ad for a third rate airline magazine from the 2000s.

 

[yslforever]

I must say, I am a fan of Maximilian Davis work at Ferragamo....

However his first fragrance design for Ferragamo is dissapointing....

looks like cheap common drug store fragrance

View attachment 1366780 View attachment 1366781

It screams airports ad from Firenze's tourism board.
But what to expect from a company which also ruined Ungaro....
Edit; if I were B. Arnault, I would snap the thing up and try to turn it an Italian Hermès, not very pricy but extremely reliable.

 

[kasper!]

Maybe he is not totally responsible for creative direction for their beauty line? This is far from what he presents in the RTW campaign.

 

[Avonlea]

Ferragamo is one big confusion, nothing makes sense. I don't know how much say Davis has but there is no clear vision. Collections are one thing, campaigns another and now this cheap looking perfume ad.

 

[tourbillions]

pretty sure ive seen the same ad, the same bottle, the same box in discount stores.

 

[yslforever]

Maybe he is not totally responsible for creative direction for their beauty line? This is far from what he presents in the RTW campaign.

For sure, maybe he designed the dress and not much more, but I am sure the management, i.e. second-degrees little cousins of the family, meddled heavily with it.