Me too. But I'm betting it won't be near me.
There's only one Super Target in my city, so I'm assuming they'll put it in larger cities than this one
McQ Alexander McQueen for Target
- Thread starter MissMagAddict
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Me too. But I'm betting it won't be near me.
There's only one Super Target in my city, so I'm assuming they'll put it in larger cities than this one
cygnenoir
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How many Targets are there? 250 seems like a lot of stores.
I have a regular Target near me and a SuperTarget across town. I've noticed that for Go! collections, they would have a small subset at the regular store and the full collection at the SuperTarget. Of course, the bigger store sells out first, so it was sometimes easier to find things at the little store.
But I get the feeling this collection will have different rules.
I have a regular Target near me and a SuperTarget across town. I've noticed that for Go! collections, they would have a small subset at the regular store and the full collection at the SuperTarget. Of course, the bigger store sells out first, so it was sometimes easier to find things at the little store.
But I get the feeling this collection will have different rules.
I was thinking that too, until I checked their website
"Today, Target operates more than 1,600 stores in 47 states, including more than 200 SuperTarget® stores..."
Those odds aren't good for me.
cygnenoir
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Oh dear. I'm just not used to that. I mean, what are there, like 10 Barneys NY stores? 
So that means only about 15% of stores will carry the line. I hope we'll find out which stores in advance so we know whether we need to go sit in front of our local Target or go online.
So that means only about 15% of stores will carry the line. I hope we'll find out which stores in advance so we know whether we need to go sit in front of our local Target or go online.
Cut: How did you approach designing the Target collection differently from your McQ line?
Alexander McQueen: Well it is actually not so far away from how I design the McQ collection; I started with a feeling, a girl and her spirit, and ran with it. There are elements which are naturally "me" which stayed the same, the design details and the edge, for example.
Cut: What was the greatest challenge of designing this collection?
AM: Obviously we worked using different fabrics than we would usually use; but I don’t think it was a compromise — it was more using fabrics which suited the designs. But this was definitely a new way of designing and producing for us.
Usually the fabric treatments can be costly processes, so we worked a bit differently. It was more the fact that we used zips on knitwear and cotton binding on a silk dress. It’s like combining the rough with the smooth, in a way, but we used details to toughen up the softer pieces in the collection.
Cut: Why did you decide to do the line? AM: The idea of increasing my visibility in the U.S. for McQ was appealing to me — I liked the idea of someone in the Midwest buying a piece of McQ and taking a bit of London home with them. I like the idea of infiltrating an area that is not really exposed to me or my work.
Cut: How did the collaboration come about? Did Target approach you?
AM: We started speaking with Target about a year ago — they approached me regarding a collection with a twist and asked if there was a creative element or muse that inspires me. Knowing the company’s amazing designer history and strong philosophy of offering great design and high quality at an excellent value, I was excited at the opportunity to partner with them.
Cut: What do you hope this line does for your brand?
AM: I think the idea of mixing luxury and mass-market fashion is very modern, very now — no one wears head-to-toe designer anymore. It was an exciting challenge to translate my vision into a mass-produced product that is accessible to people who otherwise would have never been exposed to my work.
Cut: Would you say the fashion world has come to terms with designers doing lower-priced lines?
AM: Absolutely! I think the idea of mixing luxury and mass-market fashion is very modern — wearing head-to-toe designer has become a bit passé. It’s a new era in fashion — there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.
Cut: What concerns did you have going into the project?
AM: I didn’t have many concerns; I believe that if you maintain your high line quality and overall aesthetic, as I did with Target, a partnership like this is actually quite brilliant for a designer.
Cut: What was the greatest surprise?
AM:The speed at which the collections were realized! I have to work quickly with McQ and McQueen, but my design team and the Target production facility worked so quickly and produced a great line.
Cut: Do you think consumers in Middle America are ready for McQueen?
AM: Definitely — it was an exciting challenge to translate my vision into a mass-produced product that is accessible to people who otherwise would have never been exposed to my work. I think there will be some McQueen fans who are excited for the collection, and of course the loyal Target shoppers who will be pleasantly surprised at the edginess and level of style offered.
Cut: What was your inspiration?
AM: The pieces in the collection are more about a spirit and less about any one specific inspiration.
The heart of McQ is rebellious youth culture, a certain spirit that embodies the regular line as well as the Target collection. It’s an ‘eighties punk aesthetic that evokes the anarchy and social change of the time. Youth culture now really looks back and embraces the past, but keeps it contemporary but not sticking to one particular style.
I thought of what The Duke Spirit's lead singer, Leila Moss, might wear on stage. She has brilliant stage presence, very energetic and compelling.
Cut: Did your decision to do the line have anything to do with the economic downturn?
AM: It is a difficult time with the current economy and we are delighted to be able to offer an affordable line to fashion-savvy shoppers. Fashion and style should not be exclusive to the luxury market or to those who have a certain amount of money.
nymag
Alexander McQueen: Well it is actually not so far away from how I design the McQ collection; I started with a feeling, a girl and her spirit, and ran with it. There are elements which are naturally "me" which stayed the same, the design details and the edge, for example.
Cut: What was the greatest challenge of designing this collection?
AM: Obviously we worked using different fabrics than we would usually use; but I don’t think it was a compromise — it was more using fabrics which suited the designs. But this was definitely a new way of designing and producing for us.
Usually the fabric treatments can be costly processes, so we worked a bit differently. It was more the fact that we used zips on knitwear and cotton binding on a silk dress. It’s like combining the rough with the smooth, in a way, but we used details to toughen up the softer pieces in the collection.
Cut: Why did you decide to do the line? AM: The idea of increasing my visibility in the U.S. for McQ was appealing to me — I liked the idea of someone in the Midwest buying a piece of McQ and taking a bit of London home with them. I like the idea of infiltrating an area that is not really exposed to me or my work.
Cut: How did the collaboration come about? Did Target approach you?
AM: We started speaking with Target about a year ago — they approached me regarding a collection with a twist and asked if there was a creative element or muse that inspires me. Knowing the company’s amazing designer history and strong philosophy of offering great design and high quality at an excellent value, I was excited at the opportunity to partner with them.
Cut: What do you hope this line does for your brand?
AM: I think the idea of mixing luxury and mass-market fashion is very modern, very now — no one wears head-to-toe designer anymore. It was an exciting challenge to translate my vision into a mass-produced product that is accessible to people who otherwise would have never been exposed to my work.
Cut: Would you say the fashion world has come to terms with designers doing lower-priced lines?
AM: Absolutely! I think the idea of mixing luxury and mass-market fashion is very modern — wearing head-to-toe designer has become a bit passé. It’s a new era in fashion — there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.
Cut: What concerns did you have going into the project?
AM: I didn’t have many concerns; I believe that if you maintain your high line quality and overall aesthetic, as I did with Target, a partnership like this is actually quite brilliant for a designer.
Cut: What was the greatest surprise?
AM:The speed at which the collections were realized! I have to work quickly with McQ and McQueen, but my design team and the Target production facility worked so quickly and produced a great line.
Cut: Do you think consumers in Middle America are ready for McQueen?
AM: Definitely — it was an exciting challenge to translate my vision into a mass-produced product that is accessible to people who otherwise would have never been exposed to my work. I think there will be some McQueen fans who are excited for the collection, and of course the loyal Target shoppers who will be pleasantly surprised at the edginess and level of style offered.
Cut: What was your inspiration?
AM: The pieces in the collection are more about a spirit and less about any one specific inspiration.
The heart of McQ is rebellious youth culture, a certain spirit that embodies the regular line as well as the Target collection. It’s an ‘eighties punk aesthetic that evokes the anarchy and social change of the time. Youth culture now really looks back and embraces the past, but keeps it contemporary but not sticking to one particular style.
I thought of what The Duke Spirit's lead singer, Leila Moss, might wear on stage. She has brilliant stage presence, very energetic and compelling.
Cut: Did your decision to do the line have anything to do with the economic downturn?
AM: It is a difficult time with the current economy and we are delighted to be able to offer an affordable line to fashion-savvy shoppers. Fashion and style should not be exclusive to the luxury market or to those who have a certain amount of money.
nymag
ZippersRFun
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Yeah I am going to find out who has the collection then when I find out I am spending the night outside of target to get it. It should be as crazy as when Stella McCartney designed for Target in AU. People went NUTS. I am buying everything and even doubles of stuff I am at least spending around 3 grand on everything.. And I am buying stuff online as well. I wont even try the stuff on if it doesnt fit i will return it to the store......
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fashionmuse
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whats the exact date that it will be for sale online because I need to be ready 
Citypigeon
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Does anyone plan to attend the pop up preview at NYC next Saturday/Sunday? I'm so there! I hope to go on the 14th (I'm valentineless 
) the moment it opens. Weee I don't need a boyfriend when I got McQ haha 
) the moment it opens. Weee I don't need a boyfriend when I got McQ haha ^ I agree. I think most of the people who know McQueen's name will pick up a few pieces but I don't think this line will be that popular. When Thakoon released a line for Target, it didn't do that well, and McQueen's line isn't exactly within the Target comfort zone. I doubt the average Target customer, who's probably never heard of Alexander McQueen, is willing to pick up a $100 jacket when they can get, say, a Mossimo one for $20.
VerdeShimmer
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I agree with this as well. But then again maybe Target is not stocking as much as with other special collections. You never know with women and their clothes! I am just going to play it safe and visit Target as soon as they put it out. I refuse to camp out.
>> It was a crazy rumor in August, and now it's crazily true. Target has been courting Alexander McQueen — and he's obliged. In March, the mass retailer is launching a new fashion initiative, Designer Collaborations, which sounds very similar to what H&M does every holiday season — bring well-established designers in to do clothes at Target prices.
First up? Alexander McQueen, who will be drawing from his McQ collection — not McQueen mainline — for his limited-run McQ Alexander McQueen for Target line, in stores March 1 through April 11, with rock'n'roll influence, studs, and tattoo-print fabrics all in mind. Go International will still be continuing, because it focuses on emerging designers, and additional Designer Collaborations are said to be in the pipeline.
source : fashionologie
First up? Alexander McQueen, who will be drawing from his McQ collection — not McQueen mainline — for his limited-run McQ Alexander McQueen for Target line, in stores March 1 through April 11, with rock'n'roll influence, studs, and tattoo-print fabrics all in mind. Go International will still be continuing, because it focuses on emerging designers, and additional Designer Collaborations are said to be in the pipeline.
source : fashionologie
ZippersRFun
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Are the pictures of the whole collection up yet? with prices? I need to print it out and figure up exactly what I am getting
PrincessImp.
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^Thanks for posting lucy. Indeed the Blythe dolls are gorgeous... I think I am more excited about them than the clothes! 
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