lafindesiecle
Member
- Joined
- Oct 13, 2009
- Messages
- 478
- Reaction score
- 1
let's hope it's better than the utterly depressing rodarte collection
i think target reaches a much more 'commercial' audience -- h+m really is limited to the major cities and i'd say a large amount of their stuff still largely appeals to those who are 'following' fashion and that it still is a bit 'highbrow street fashion.' target is straight up mass-market without being 'trashy' and gives a chance to get your name out to people who otherwise might be unaware. i doubt the average american cosmo-reading suburban woman had heard of alice temperley and rogan until they saw the names in target -- and perhaps some of them kept their interest.
also, outside of major cities it's difficult to find designer pieces at all -- for the fashion-obsessed teenage girls in wisconsin, they don't have access to gautier OR h+m -- but they do have target. i think designers like the accessibility + audience it provides.
i think target reaches a much more 'commercial' audience -- h+m really is limited to the major cities and i'd say a large amount of their stuff still largely appeals to those who are 'following' fashion and that it still is a bit 'highbrow street fashion.' target is straight up mass-market without being 'trashy' and gives a chance to get your name out to people who otherwise might be unaware. i doubt the average american cosmo-reading suburban woman had heard of alice temperley and rogan until they saw the names in target -- and perhaps some of them kept their interest.
also, outside of major cities it's difficult to find designer pieces at all -- for the fashion-obsessed teenage girls in wisconsin, they don't have access to gautier OR h+m -- but they do have target. i think designers like the accessibility + audience it provides.