I just adore these. Honestly. They are so charming.
And I just love how different these are from any ad campaigns we've seen is the last couple of years. I enjoy what I&V, Meisel and Mert & Marcus do for fashion, but when the majority of ad campaigns are all shot by this small elite group of photographers, the product all starts to feel the same. This is so fresh and I just cannot wait to see it in print!
And in cases like this, I have no issue with the brand using an actress/celebrity. There's a big difference between this and a Harper's Bazaar cover. Furthermore, I don't think the result would have been half as charming as these are if a model like Lindsey Wixson or Anais Puilot had taken Hailee's place.