Looks as if it should have been Arizona Muse fronting this campaign and not Gigi with that hair. The clothes styling isn't very interesting either, a bit too Banana Republic or GAP and doesn't make the bag seem like it's worth anything.
One of the problem with the Hadid, Jenner and others is that their celebrity overshadow the brand and so, it’s not fully believable.
It feels very forced.
She is not a jeune ingénue or a quirky older woman.
Love Madame Yevonde. The colours in this are super beautiful, its actually a nice take on Yevonde's work!
A Quote from the MiuMiu press release about the campaign -
"Gigi herself - halfway between fashion model and cultural figure, as with the sitters Yevonde captured - is the perfect conduit, for this re-awakening of past lives and timeless tribute to pure beauty."
The beauty styling is transporting me back to Vogue Italia April 2008 with Natalia Vodianova, and I'm not complaining. The colouring and lighting here are both just soooo beautiful.
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