It's outstanding. I hoped it would be more theatric, with younger girls like Lindsey Wixson and Hailey Clauson playing against an older model such as Anouck; I envisioned it as a scene from a pseudo-Mommy Dearest or What Ever Happened to Baby Jane?: two young starlets fighting with their mother for some semblance of attention.
However, this is unexpected and definitely interesting. I agree that it comes off as clinical, but it only enhances the theme of celebrity and stardom. Kasia, with an offputting expression & pose, is scattered across the entire page, revealing herself from every angle; furthermore, the photograph of Kasia facing away from the camera adds intensity and seems a symbol of sorts for the escapism celebrities seek from the spotlight.
For the first time this season, I feel as though I have been given more than a beautiful image featuring a beautiful girl. There is something more to think about, a refreshing gift rarely given by campaigns.