Miu Miu S/S 2015 : Imogen Poots, Marine Vacth & Mia Goth by Steven Meisel

[Benn98]

Really appreciate the campaign much more after seeing it in full. The casting is so on point. I actually like Mia's shots.

 

[Melancholybaby]

facebook/Miu Miu

 

[gossiping]

 

[fluorescentbeat]

No one said a thing about Imogen? She looks so beautiful!

 

[gazebo]

The videos are to die for! I got 'Carrie' vibes.

 

[KoV]

I love the videos as well. This campaign actually elevates my opinion of the collection a bit. It seems creatively... complete? I don't know how to describe it, but it's an effective campaign.

 

[darri]

The videos enhance the photography, I could see an Edward Hopper feeling to them in motion.
All the girls were great, but Imogen felt the most compelling imo.

 

[Nani]

 

[rebel]

Bangkok, Thailand

getty

 

[rox_yr_sox]

Miu Miu ad banned for appearing to sexualise a child

An ad campaign for fashion brand Miu Miu that ran in Vogue magazine has been banned for appearing to sexualise a child.
Miu Miu, which is owned by Prada, ran a double-page ad that appeared to be shot through a slightly open doorway revealing a young woman reclining on a bed.
The UK’s Advertising Standards Authority received a complaint that the image looked as if a child had been dressed as an adult in a sexually suggestive pose which was irresponsible and offensive.
Prada said the ad was part of a campaign that used three different models which “showed glimpses of the models through doorways and placed the viewer at the heart of a multidimensional, multi-room story”.
The company said the model in the ad, Mia Goth, was 22 years old and rejected the accusation that she was shown in a sexually suggestive pose, or that there was a sexual tone to the ad.
Vogue UK also defended the ad saying that it has a “sophisticated” readership that is educated to “appreciate top photography and great fashion models”. The magazine said it had not received any complaints directly from readers.
The ASA said that the model’s youthful appearance, minimal makeup and slightly-too-large clothes contributed to the impression that she was under 16.
The decision to shoot the ad through a partially opened door, with the model reclining on a bed, gave the image a “voyeuristic feel”.
“We considered that the crumpled sheets and her partially opened mouth also enhanced the impression that her pose was sexually suggestive,” the ASA said.
“We considered that her youthful appearance, in conjunction with the setting and pose, could give the impression that the ad presented a child in a sexualised way. Therefore, we concluded that the ad was irresponsible and was likely to cause serious offence.”
The ASA banned the ad for breaching the advertising code relating to social responsibility and harm and offence.

Source: http://www.theguardian.com/media/2015/may/06/miu-miu-ad-banned-vogue-magazine-mia-goth

 

[GivenchyHomme]

The ASA needs to be stopped. They are getting more and more ridiculous each day. Who the hell are these people to judge anyone?

 

[oliverforever]

The ASA needs to be stopped. They are getting more and more ridiculous each day. Who the hell are these people to judge anyone?

Mia does look very young. There are boundaries.

 

[Benn98]

The ASA needs to be stopped. They are getting more and more ridiculous each day. Who the hell are these people to judge anyone?

Absolutely agree with your opinion, but I'm afraid they yield a considerable amount of influence in Britain. I dont really see 'child sexualisation' in any of these shots, looks more like a bunch of prostitutes in a brothel to me. I'm sure this was the intent. If they're getting their knickers in a twist over the photographs, wait until they see the video campaigns.

And I dont understand why Prada is being singled out for casting young models when everybody else is doing it.

Love UK Vogue's passive aggressive response: it has a “sophisticated” readership that is educated to “appreciate top photography and great fashion models”.

 

[Creative]

The ASA needs to be stopped. They are getting more and more ridiculous each day. Who the hell are these people to judge anyone?

Agree. Just ridiculous. The girl is 22... Come on.

 

[gossiping]

everything is criticised these days..it's a joke!!