And while the age of the average teen model may seem almost perversely young to the layperson, there is a method to the industry’s madness that goes beyond an aesthetic fetish for youth.
"Once a girl has had her 20th or 21st birthday, she’s usually very set in her ways," explains Olsen. "She has a style already, she has a boyfriend, she doesn’t want to get braces on her teeth, she knows best. It’s much, much easier to groom a younger girl. Sixteen is the perfect age to get a girl started, because she’s more confident than a 14-year-old; she’s just turning into a young woman. But 14 is great, too, because if I don’t sign a 14-year-old one of my competitors is going to."