Agree with you, although it makes me giggle to see this vs the marketing crap so many luxury brands feed the public regarding "craftsmanship" and "outstanding quality"
For that I agree.
It’s very funny but at the same time, it’s not really a « lie ».
Sometimes I watch those videos because there are nice advertisement and then I think about the number of people who are going to request the product from the video instead of the canvas printed tote.
The problem is that, the consumer is more informed than ever. We are not in the early 00’s anymore. They are aware of sweatshops. They decides to turn a blind eye and then screams « quality ».
I saw the Walmart Birkin controversy. People buying the bag from Walmart, saying that quality is good, the bag is in leather. Those are same people who buys from Shein and Fashionova.
That tells me that their standard of quality is not really at the right place.
He does talk about that in his videos. When dissecting leather bags he always talks about the materials and design but he also mentions that purchasing "luxury" means purchasing the name and the persona of the brand. He does it in a way that's very non-judgmental and acknowledging that the luxury industry rests on the perception of the customer.
That's exactly why he makes his videos. People don't want to spend hundreds or thousands on a bag only to have the leather age poorly or the hardware turn brass in a few months or years.
The bag he bought didn't stand the test of time. Cleos aren't even that old and the leather had weird bending marks where it shouldn't have and the hardware was cheap. I think you're right that a lot of customers don't care about the craft-making techniques but they do increasingly care about the craftsmanship.
The problem for me is that at the end, consumers are not more responsible.
People should be able to ask the right questions and stop being hypocritical.
But I don’t think customers care about craftsmanship at all. And I’m talking about the mass.
There is a very big difference imho; Jacquemus has never claimed (to the consumers) to be a "luxury" brand with an exceptional craftmanship and "legacy" on leather, like Hermès, LV, BV, Loewe, or Prada claim to be.
Prada is supposed to be "dal 1913" and to offer some expertise on leather goods, except they are just laminated hides. Not enough to sue on class action but...
AMEN!
It seems like for people, as soon as something is above 400€, it’s luxury.
I have heard people saying to me that Polene is luxury….