Never one to be press shy or anything less than ostentatious, Kimora Lee Simmons will mark a milestone when she presents her spring Baby Phat collection in New York on September 10 at 9pm. Her show will take place at New York’s Radio City Music Hall, making her the first designer to stage a fashion show at the legendary space.
“Not only are we making fashion history, but this way everyone invited will be able to get in and, more importantly, get a seat,” noted BJ Coleman, the PR director for Baby Phat. “There will be no standing.” The approximate 3,000 seat capacity venue will hopefully fit the bill this time around, and do away with the drama many editors—including a very public André Leon Talley—experienced at Sky Studios last season when they could not get in. Coleman went on to say that having the show at Radio City was the right synergy, as Kimora was inspired by Hollywood glamour for her spring collection. “This event really represents all that is glamorous,” he noted. “It’s meant to have a real red carpet feel.”
As part of a special promotion leading up to the fashion show, Baby Phat will be staging a special incentive program at its Prince Street store in Soho, whereby a certain number of consumers—to be decided by Baby Phat—will be offered the opportunity to attend the fashion show with each $250 or more retail purchase.