http://madame.lefigaro.fr/style/opening-ceremony-arrive-chez-kenzo-110711-168648
(Translation into English)
Eight years after the beginning of the Sardinian designer Antonio Marras at Kenzo's artistic director, Pierre-Yves Roussel, CEO of the fashion division of LVMH (Louis Vuitton out, Fendi and Dior) Kenzo look back. Following the departure of Marras, he proposes a "hybrid formula," he said, naming Humberto Leon, Sino-Peruvian American, Korean and his business partner Carol Lim, founder of the U.S. label Opening Ceremony, at the head of the artistic direction of the brand founded by Kenzo Takada in 1970 and acquired by LVMH in 1999. "I saw twenty-five people. I seek neither a pure creative nor a stylist base, especially not someone from the seam. Spirit Kenzo is the interpenetration of cultures, a spirit-infused different artistic and pragmatic city, "he says while the creators have just arrived in Paris to begin work soon tomorrow!
Opening Ceremony of the pair has, since the label a decade ago, increased collaboration between their brand and different labels such Rodarte, Levi's, the boutique in Paris or Deyrolle multi Joyce in Hong Kong. "They know how to capture the DNA of names which they breathe oxygen from multiple collaborations with artists, says Pierre-Yves Roussel. This new business model is possible because Humberto and Carol synthesize all aspects that must explore the name of Kenzo. Their experience as founders of a brand, clothing designers, managers, multi-brand boutiques (they opened the multi Opening Ceremony in Los Angeles and New York) makes absolutely legitimate to issue a global vision and to recreate the spirit as that of Joseph's shop in his time or Marc by Marc Jacobs stores today. Their highly organized structure allows them to continue in parallel the activity specific to Opening Ceremony. "
1961 Carol Lim and Humberto Leon, Opening Ceremony.Photo duo Sebastian Kim
The designer duo has just signed a contract "for several years." With an impressive network of connections, "they have already begun to gather talents from all backgrounds," says the CEO of LVMH fashion business. At work right now, Carol Lim and Humberto Leon should present during Paris fashion week of October "something that is not yet defined but could involve a minidéfilé, presentation, or a pop-friendly store signatures, they are part of the stage musical, artistic, plastic or other, "he adds. Humberto and Carol, both 36, split their time between Paris and New York will lead an integrated team of designers and freelancers. "This is not the product Kenzo rethink in terms of age, Humberto Leon insists, but to revive the vitality of Kenzo Jungle Jap and 70s, embracing a community of thought and cultures to those of the wider world in the spirit of the founder of Japan. "