Paul & Joe for Target

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Oh, the selection on the website is so disappointing! I am just waiting for the kimono dress! It is more of a summer item, so it should come out soon...

I will check the local store tomorrow...
 
thanks for posting that pic of the owl bag! it's looks huge! or, maybe heidi is just tinyyyy. anyway, still looking forward to it and the kimono dress. is anyone seeing this stuff in stores yet??
 
I just came back from my local target and they had about 3 racks of paul & joe stuff. I bought the pintuck shirt with puff sleeves. They had the cream leather jacket, the silk black wrap skirt, peach floral top, peach lace cami and black/white lace cami. they also had a couple of the sweaters. no owl bag!
 
Sounds good, Jazzika! Nothing at my local Targets, that I've checked, yet. Maybe tomorrow, Sunday. How did the things look/feel in person?
 
everything looked true to the pics online i think. nothing looked cheaply made at all. i just can't wait for all the other stuff now! i want to get the kimono top, embroidered top and the paisley/lace shirt. i guess i can always order them online?
 
The stuff looks pretty nice, I really love Paul & Joe so I want to check it out at the very least if not buy something. That b/w poppy print shirt looks promising.
 
Jazzika: great to know it looked nice! I ordered the kimono top online, but am not supposed to receive it for several weeks (who knows, that could change once released, though). The only item that has shipped to me so far is the owl pocket jeans...I'll report on these when I get them next week. :) Yeah, if you do order stuff online, you can always return it easily to your local store if you don't like it/ need a different size, etc.
 
are you just doing the international passport sign-in to order and view all of the paul and joe stuff? i cant seem to find anything on target.com if i do a search, just one pair of khaki capris.... any help? :(
 
.................................................

Los Angeles Times said:
STYLE NOTEBOOK
[]B]Target designer? Très chic[/B]
By Booth Moore
Times Staff Writer

July 29, 2006

The Target bull's-eye has come to the toniest of shopping streets, Melrose Place, with a "pop-up" store, open until Aug. 31 only. The mass market retailer opened the space Friday, on the corner of La Cienega, to launch the latest of its limited-edition GO International collections, this time from French designer Sophie Albou of Paul & Joe.

With boudoir-like dressing rooms and cameos on the walls, the all-white space is as sumptuously decorated as the nearby Marni and Marc Jacobs stores, though most of the Paul & Joe for Target pieces cost no more than $29.99. Paul & Joe is a high-end line known for vintage-like wallpaper prints and whimsical animal motifs, and it is stocked in a handful of U.S. boutiques and Barneys New York. Fans include Sienna Miller, Keira Knightley and Kirsten Dunst, and prices range from about $200 to $1,200.

Highlights of the Target collection include a plaid frame bag with an owl appliqué, a tie-back paisley blouse, a plaid poncho, the perfect jersey kimono dress, cropped cuffed pants and a buttery cream leather jacket with a ruffled collar.

It isn't much different from her actual collection, the designer said Thursday morning, in from Paris for the store opening party that night. And it's true: It has the same French flair, with flirty baby doll tops, skinny pants, capes and twill culottes. The finishing on the pieces is excellent for the price.

"There are many prints from the main line and fits too," she said. "We are not lying to people. It's the real Paul & Joe."

Of course, there are no Target stores in France. But Albou knew about the retailer from shopping there during her vacations to America, mostly so her sons, Paul and Joe, could buy the latest DVDs and video games. Even so, when she was approached about the project last year, she was reluctant.

"People said you have to be careful, Paul & Joe is a high-level French brand." But she soon came to her senses. "I saw the super cool things that they were doing with Isaac Mizrahi and other designers; I was really impressed," she said. "For me, this is a way to introduce the brand to America."

Albou is in Los Angeles quite a bit to visit her brother, who is in the telecommunications business here. So there are certain things she has to do — eat at the Ivy, shop at Decades and hit a garage sale or flea market. "There is a lot of fashion influence from L.A. Things you see here, you see everywhere two to three seasons later."

Target has used the pop-up store concept before, in Manhattan during the 2002 holiday season, with a boat off Chelsea Piers, and the next year at Rockefeller Center, when it introduced the Mizrahi collection.

"It started out of necessity, because we didn't have a store in Manhattan," said John Remington, the company's vice president of marketing. "But as it has evolved, it's become a strategy in and of itself. Now we use it to launch special collections. We decided to do it with Paul & Joe here because the sensibility resonates with L.A. It seemed like a perfect fit."

In an era when retail looks much the same from city to city, it's no wonder Target's pop-up stores have been consistent hits. Nearly all of the merchandise in each one has sold out, Remington said.

The strategy has worked so well that other brands have embraced it too. In 2004, Comme des Garçons opened the first of several temporary Guerrilla Stores in Berlin. During New York Fashion Week last February, the offbeat design house Imitation of Christ operated a movable store, encased in plexiglass, which set up shop in a different location in the city each day.

Last summer, Fila had a pop-up store on Melrose Avenue for a month, which didn't sell anything at all. Instead, customers were invited to stop by and design their own T-shirts. And recently Target has taken the concept online with its Red Hot Shops, which feature limited-edition merchandise on the store's website.

http://www.latimes.com/features/lifestyle/la-et-notebook29jul29,0,5862952.story?coll=la-home-style
Click to expand...
 
jun - i think if you search for "paul joe" maybe one or two things will come up, but what the girls are talking about is last week (presumably when the web people were uploading the info) some of the stuff appeared in the searches and it was possible to order it. It's no longer up for anyone now, so if you just check over the next couple of days, you'll pick up what you want at the official launch. don't worry - it wasn't up long enough for things to sell out x x
 
jun: like clickmekate wrote, several items were showing up on the site a few days ago (I think up to 30-something items), but as each day passed since that time, less and less items have shown up in the search. I'm sure those things will be right back up on the site with the arrival of the 1st. Hope that helps! (I haven't received a passport code for p&j yet, but will be sure to post one when I get it, as usual). ;)
 
jun: wanted to add - I have most of the items that were up before on my wishlist or in my shopping cart. I'd be happy to copy and paste the URLs of each item for you because you can still view and purchase them that way...they just aren't searchable anymore, sort of hidden. Just pm me if you'd like all the webpages for the items I have saved if you would rather not wait until the 1st for them to come back, and I'll send them over to you tomorrow morning.
 
usmarinewife said:
jun: wanted to add - I have most of the items that were up before on my wishlist or in my shopping cart. I'd be happy to copy and paste the URLs of each item for you because you can still view and purchase them that way...they just aren't searchable anymore, sort of hidden. Just pm me if you'd like all the webpages for the items I have saved if you would rather not wait until the 1st for them to come back, and I'll send them over to you tomorrow morning.
Click to expand...

wow, do you mind posting the leather jacket? Thanks!
 
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