I think they're cute.  I'm not one to buy a shoe for the name.  If I like a shoe, I like a shoe.  I'm not going to let anybody tell me that just because they're from Payless theyr'e not cute.  As a college student, I'll take a bargain where ever I can get one.  No, I don't spend hundreds of dollars on one pair of shoes, but I have a killer shoe collection full of adorable and fashionable shoes that I got on sale.  Some of which are from Payless.  They're comfortable and cheap.  Expensive doesn't necessarily mean fashionable.