Phoebe Philo - Designer

From her shop-in-shop at Bergdorf's to this space on Lafayette, I’m surprised by how uninspiring and unexciting the physical retail aspect of her brand is—it feels like an afterthought. I wonder if they’ll put in more effort once she opens a stand-alone shop.
She should take a look at The Row and Toteme, with beautifully designed stores and curated interiors.
I don’t think Phoebe look at people who based their brands’s aesthetic around her work as inspiration.
And I don’t think she sees those brands as her competition. Clearly her moves doesn’t suggest it.

It looks like an Old Celine store. I can’t even be mad at her for replicating what she did at Celine at her own brand.

She is building the foundation of her house with her classics. And again I don’t mind it because it’s her own house.
A sense of familiarity is essential.
 

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