I'm actually surprised at how much I like this. The concept doesn't even compare to last season, but I like this one.
I'm pleased that they kept the styling from the show.
The lookbook has been posted in the Designer's/Collection forum and I have to say it is more interesting to me than this. They even changed the hair in some shots.
I really like the two shot where they are sitting in the bed. The rest with them sitting on an edge are okay but not very interesting. Julia is the real star of the campaign. With Ymre coming in as a close second. Too bad Kendra has the most shots because she is really weak in all of this. Gorgeous but weak.
Ymre looks the best, she is for me the star. Julia is also great but the first one of her isn't that good and if I look at the other girls and their face expression, Julia is a little bit to. Not that I'm not liking it cause it's more strong and exciting, but in doesn't fit. Kendra is not good, just horrilbe posing while she is gorgeous. Just stay with Ymre next year or find a more exciting cast (however this was a intersting cast for me but two of the 4 dissapoints badly).. or let then pose more exciting.
the shoe ad where the model is dipping her shoe in the water is very good. the other ads should have movement like that as well to prevent the water from being just a surreal pointless background.
I rememer not liking this campaign in the beginning, but I think it's absolutely amazing now. All the girls look nice, but Ymre really is the star of the campaign.
I dislike the cast (except Anna) and the clothes too much to like this campaign, but I like the concept. Still, I hope we won't be seeing foldouts of these ads in every f/w magazine.
Ymre ugly? You clearly haven't seen her in real life, she is absolutely stunning I also love Anna, those eyes are amazing!! I don't think any of them are ugly, I just dislike Julia and Katlin looks and I wish they used Anna more and replaced Katlin with Nimue.
The only ones i like is the two ads with the shoes, but overall this campaign is an epic disappointment for me since i thought with such a great collection they could have done something great.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.