I like the theme and and the way it was set the campaign, i think they did a good work.
But in relation to the cast of models, i didn't like it at all, including Frida. I just don't understand why is it that Prada likes to use fresh faces that nobody knows, if they can pay more higher models. What i mean is that in the fashion world some girls got picked as models because of their exotic beauty, but which beauty it's not understand by people who's outside that world and "even" by people that's inside. So it looks that these girls does not satisfy any of the sides. I just can't see the good marketing strategy.