Milan Gets Physical
By Angelo Flaccavento
The Milan fashion week that closed on Sunday was a polarised affair: a mix of intimate gatherings at which the clothes were almost at hand’s reach — see Armani, for instance — and grandiose mega-productions traveling through space and time.
Of the large-scale spectaculars, Prada was certainly the most captivating. Life-sized screens dispersed into the labyrinthine set functioned like digital doors connecting Milan and Shanghai, where simultaneous shows were being held. Guests in Milan could see what happened on the catwalk in Shanghai, and vice versa, and it all felt like a mind-expanding displacement peppered with an Escher-esque sense of vertigo.
As for the collection, seduction was the theme. Sex and the body were the main topic of discussion this season in Milan, because sex sells and post-Covid there is a desire to get physical again. Voluptuous womanliness has always been part of the Prada lexicon. But with Raf Simons as co-designer things took a turn: tropes of femininity like lace, trains and bra cups were stripped down to striking effect, reimagined for the post-MeToo generation. It was a bold outing, but it lacked Mrs Prada’s depth.
Simons has clearly been brought in to speak to a younger generation –and here his mega-sized take on the Prada logo has been a hit. But he has somehow brought a flatness to the proceedings, along with some obvious references. The deconstructed trains and pointy shoes were too clearly reminiscent of Helmut Lang circa 1997, which is something that never happened with Miuccia at the helm. Of course, it’s not where you take things from, but where you take them to. At Prada, it would be great to see co-creative direction that takes things to new places again.