Prada : What Went Wrong? | Page 18 | the Fashion Spot
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Prada : What Went Wrong?

The real question is: when will it backfire? The same applies to Miu Miu, which charges outrageous prices for fairly plain clothes.
It may backfire soon because once the growth at MiuMiu will be more stable it may become an issue. They will probably properly relaunch menswear.

The last time I passed a MiuMiu corner at a department store, I kept wondering if the historic MiuMiu customer still find herself at the brand. There are logos everywhere. On every little piece. So the clientele that was there before the brand became huge is stuck with logos-à-gogo and insane pricing.
 

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