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Deleted member 7575
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The way I see it...
Is that someone like Stella McCartney was a more suitable choice as many of her clothes are trend driven, and not too far off what you might find in H&M anyway..
De-construction and tailoring cannot be made cheap.
But I really hope I'm proven wrong.
I see it as a challenge for Rei to show that the sum of CDG's identity is more than that. How is her brand going to translate at that price point, with the clothes being made in Romania or China, in cheap fabric qualities, no options for nice finishes, and quantities that far outnumber anything that's ordered by their usual boutiques and department stores?
She won't be able to rely on the high quality of CDG's garments to carry out her design concepts successfully. Logically she'll have to design in a different way, one that utilizes rather than work against H&M's manufacturing set up.
I wonder if Rei is fully aware of the production constraints? I wonder if she'll embrace them?