Saint Laurent F/W 2025.26 : Kate Moss, Chloë Sevigny & Frankie Rayder by Mert Alas | Page 2 | the Fashion Spot

Saint Laurent F/W 2025.26 : Kate Moss, Chloë Sevigny & Frankie Rayder by Mert Alas

i don't think this is the "official" campaign for the fall/winter 25 collection... just a fall ad. (i hope).
 
There's something very "carousel of celebs' IG photos" to it.

Should have been an eyewear campaign with two photos: them in the pool quite tight, Kate's side shot in the car. The rest can go.
 
Both of these women have been rinsed used and repeated as “cool” so much in their lifetime it’s become embarrassing. Whatever happened to aging with some grace and growing. These two are stuck and fine with being still typecast as the cool edge and it’s giving depressing and played out granny. Not to age shame at all but it’s the same when designers drag out Kim Gordon or Patti Smtih.
 
See, that's a positive that I got from the campaign, that two women in their fifties could be portrayed as having the same type of fun they had several decades ago.

On the other end of the scale, we accept Carmen Dell'Orifice continuing to model in the same way she did when she was starting out - she hasn't changed much in terms of her visual presentation, even though nobody these days looks as formal as they did in the 1940s and 1950s. In principle, we could equally argue she should have 'moved on' from her younger days, her look is dated etc.

And at some point, the people from the 1960s, 1970s, 1980s, 1990s etc become the establishment, and what they represented in their youth gets carried forward with them, along with our notions of what 'age' should look like.
 

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