PDFSD
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- Mar 27, 2024
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The sneakers and one & half yes successful bags ....but not enough continuation of success in this department which is my point, even Balmain or other weak acc brand have one hit wonders in bags like D&G all also heavy on reliance on the RTW business as core try to create best sellers in acc.Her accessories were quite strong but mcqueen was/is never really anyone's choice for leather goods as its mainly a fashion brand. We will see how her accessories do at givenchy. She at least had the sneakers and maybe the knuckle clutch, curve got some popularity too. The heroin was nice but never caught on unfortunately.
Yes many brands are RTW focus/strong but the goal is to balance the offer with strong acc business which she tried and did not manage with great success beside lack of brand /world building, even Lee had some acc success so we cant say its not part of the brand regardless if it did not continue to pick up.
Lee had commercial sense/intentions as well
She will be expected at LVMH to build a strong acc offer or reignite past acc with new light like dior saddle bag is now part of the staple after lady dior bag .....
The last CD of Givenchy also failed to ignite a healthy acc business and world building , same for Claire.
dreamy dresses or looks are not enough to build a brand and keep it going, things have to sell and gain market share in order to support creative vision and freedom.
i just fear it will be again not enough to make the house stable, but will see with the show etc how it shapes up.