mcqueen is more of a feeling than a certain signature cuts although it does not always have to be "dark and goth" (although burton succesfully solified the mcqueen look which mcgirr is trying to demolish). You can't have something dark if you don't have the light. For me that's what mcqueen and burton were at Mcqueen.
At many times I had the mcqueen feeling with burton's tenure, the further away she tried to do "what would mcqueen do" and the more she put herself in the collections, the more i felt that she was doing mcqueen.
But ofcourse im sure many would disagree since they all want the dark, punk, tortured mcqueen which was personally coming from lee mcqueens life. Mcqueen will only be succesful again if someone bring their life into their collections.