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Shop Design & Displays
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Benn98
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R13 - New York:
Chris Leba has great memories of shopping in New York City. The founder and creative director of R13 came to Manhattan in the late-1980s and immediately fell in love with cult retail spaces like Comme des Garçons’s first NYC location, on Wooster Street, and the original Helmut Lang outpost, in the ’90s. “Those stores were super-cool, they were destinations,” Leba said last week, while standing in the middle of his just-opened R13 shop, the first brick-and-mortar location for the brand. “I took elements from those stores, like the bare ceilings and concrete, and put them in a blender with some of my favorite architects, like John Pawson. I just couldn’t bring myself to put up a few racks and decorate with flowers, you know?”
Leba has been dreaming of an R13 store since he launched the label, back in 2009, but he waited until he found the right address to pull it off. About a year ago, the designer secured space inside a landmarked building at 34 Howard Street, just east of Broadway, across the way from Opening Ceremony and one door down from Rick Owens. The shop is on the ground level, and upstairs sits the R13 offices and studio. “I really wanted to create an experience for the shopper who is walking in from off the street,” Leba explained. “Almost anywhere you go today, the shopping experience is pretty much the same, and we wanted this to be something else, something different.”
Through the front door, visitors won’t see any clothes at all. A long, low-ceilinged, exposed-brick hallway purposefully lined with 13 fluorescent tube lights is the main throughway to the center of the space, punctuated only by a checkout counter along the left wall. The first thing that really greets you is a monolith structure featuring an LED screen and several more monoliths behind it, all situated at a slight angle.
Vogue
Chris Leba has great memories of shopping in New York City. The founder and creative director of R13 came to Manhattan in the late-1980s and immediately fell in love with cult retail spaces like Comme des Garçons’s first NYC location, on Wooster Street, and the original Helmut Lang outpost, in the ’90s. “Those stores were super-cool, they were destinations,” Leba said last week, while standing in the middle of his just-opened R13 shop, the first brick-and-mortar location for the brand. “I took elements from those stores, like the bare ceilings and concrete, and put them in a blender with some of my favorite architects, like John Pawson. I just couldn’t bring myself to put up a few racks and decorate with flowers, you know?”
Leba has been dreaming of an R13 store since he launched the label, back in 2009, but he waited until he found the right address to pull it off. About a year ago, the designer secured space inside a landmarked building at 34 Howard Street, just east of Broadway, across the way from Opening Ceremony and one door down from Rick Owens. The shop is on the ground level, and upstairs sits the R13 offices and studio. “I really wanted to create an experience for the shopper who is walking in from off the street,” Leba explained. “Almost anywhere you go today, the shopping experience is pretty much the same, and we wanted this to be something else, something different.”
Through the front door, visitors won’t see any clothes at all. A long, low-ceilinged, exposed-brick hallway purposefully lined with 13 fluorescent tube lights is the main throughway to the center of the space, punctuated only by a checkout counter along the left wall. The first thing that really greets you is a monolith structure featuring an LED screen and several more monoliths behind it, all situated at a slight angle.
Vogue
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