Sonia Rykiel for H&M : Lara Stone, Caroline Trentini & Anne V By Solve Sundsbo

[sergeantkero]

it's freaking Sonia Rykiel!!! WOOHOO!!!

 

[AlmostFamous]

Is it only undies?

 

[BerlinRocks]

a really bad ad ...

really bad !

and one question : i thought it was Jimmy Choo this winter ? When is Rykiel doing something for H&M .... i'm completely lost ...
is she doing lingerie for them ?

lost, i told you!

EDIT : premieres (like it was some movie !?) on dec. .... ok ....

but as almost famous, the question remains the same : is it only lingerie ?

 

[lucy92]

these ads are not as effective because the backgrounds are too dark. its too hard to discern the actual product.

berlinrocks, please check the sonia rykiel thread in D&C for that info.

 

[modela]

did they even spend any money on this campaign?or creativity???

 

[kuli_trendy]

is that for underwear only??

 

[honeycombchild]

The underwear is the first collection, due before Christmas. It goes to pretty much all stores. And then in February a line of knitwear launches for women and children, which is limited to only 200 stores in the world.

 

[pinkmartini]

Image from UK Harper's Bazaar December Digital Issue.

 

[Demelza]

That one looks better, Carol's body is perfection.

 

[gimmethatbag]

The third one is decent, but the other two look like Garnier ads, what with the matching hairstyles in three different colors. And they're excessively airbrushed/Photoshopped like Garnier ads. Not a fan.

 

[lucy92]

It was Shot in London on Sept. 2 by photographer Solve Sundsbo and styled by Camille Bidault Waddington.

 

[mikel]

^Thanks for the info.
I really like the ad from Bazaar UK.

 

[vogue28]

I really like the ad from UK Bazaar as well, there is something very alluring about it.
Anne outshines Lara and Caroline in that shot, but she dosen't look as good in others. Thanks for posting!

 

[Donatello89]

not that bad but nothing terrific...it's a bit too dark.

 

[minus1]

Backstage
elle.fr

 

[cul8tr]

HQ

by me from zinio.com (please credit)

 

[lucy92]

H&M's official facebook

 

[clo]

Three great models who look really weird here. It's a shame.

 

[lucy92]

here is a new ad from elmundo.es

 

[Urban Stylin]

i actually like the ads