Target to hold world's first ever virtual fashion show

[Mr-Dale]

I hope this isn't a premiss of the future runway show...how would you be able to judge on texture, colour versus lighting etc etc. I was bummed by Chalayans presentation for SS08 already, but this bums me out more.

 

[novella]

While it is an interesting idea, I have a feeling it will be poorly executed.

We'll see...

 

[AudiEC]

I was at Grand Central a couple of hours ago. They were setting up the show. Not at all spectacular. I wasn't aware of any holograms. Just a black screen where images of clothes were projected, with no perception of depth.

I'll have to check it out tomorrow. I hope they saved the effects for the actual show.

 

[CoCo*]

While it is an interesting idea, I have a feeling it will be poorly executed.

We'll see...

Agreed! Very intresting indeed, I dont think it will be a success

 

[lucy92]

there are some pics of the event here including pics of the designers

http://jezebel.com/photogallery/targetshownov07/

 

[lucy92]

getty via fashionweek daily

you can see the whole fashion show here
http://www.livescience.com/php/video/player.php?video_id=071107-targetx

 

[papa_levante]

fshionwiredaily

 

[KindlyCuddly]

I think it's cute and innovative.

 

[benno]

It sure beats Second Life and their 'fashion' shows.

 

[markie]

first ever? uh...

 

[vintageamour]

Target definitely isn't considered high-fashion so, its an interesting concept but i hope it's not the future of fashion shows!

 

[simplybella]

Stupid co-sign.

 

[Jenner8675309]

This concept and idea could be cool as an addition to a marketing plan, if done properly. Slap it up on a website or Youtube. But I agree, to be the sole method......I don't like it. As someone said, you can't see fabrics, textures, small details. And colors can all vary depending on monitors and such.

 

[lucy92]

you could see a whole lot more at Grand Central. it was in a much bigger format. i agree that it does not look effective on one's home computer.

 

[Guessgirl96]

a small pic from livescience.com, they have an article about it.

 

[Onederland]

awwww, i love target. though, high fashion isn't their thing. perhaps this is just to be simply mindless fun?



btw, the kate moss hologram was incredible.

 

[ultramarine]

When I read it I got a little ticked and was about to say ... but Helmut Lang did it first!

But no ... different thing ... its OK ... I guess pictures cant fully grasp its greatness ... and I like the pics I saw ...