The Business of Magazines #4

Discussion in 'Magazines' started by Thread Manager, Sep 14, 2017.

  1. Srdjan

    Srdjan Well-Known Member

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    ^ Conde Nast and all their invented money-sucking positions. If only they downsized the company and put all their effort in making the magazines work, then maybe the print would stand a chance.
     
  2. dodencebt

    dodencebt Well-Known Member

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    I can't believe they are "cutting costs" but then hiring a global communications director with this resume? She easily costs them a million dollars a year, if not more.
     
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  3. Benn98

    Benn98 Well-Known Member

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    I guess the government bailout is off the table now? Because you cannot make hires on the one hand and claim you don't have money to run your business on the other.
     
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  4. magsaddict

    magsaddict Active Member

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    This is a really bad sign. If it comes down to it, they'll have to choose between Harper's Bazaar and Elle, which have been operating with a partially joint team for a couple years now. With the acquisition of Pacific mags Bauer will also gain control of Marie Claire, but I'd say MC is slightly safer as traditionally it sells well on newsstands.
     
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  5. Benn98

    Benn98 Well-Known Member

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    I was amazed to see Naomi Smith styling main edits in both Elle and Harper's Bazaar.
    And true about Marie Claire. They publish at least 2-3 edits per issue of which one is always original content and the rest reprints. Even to reprint costs must mean you have the budget (pages) to free up, so they must be selling but just keeping expenses low.
    I can see why they sell. it's a very accessible magazine, but not in a Cosmo way. Their layout and articles are just far more inviting and engaging.
     
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  6. 8eight

    8eight Well-Known Member

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  7. MissMagAddict

    MissMagAddict The future is stupid

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    Laura Brown is saying whatever her corporate bosses tell her to say. Meredith is literally guaranteeing that advertisers will see a response if they take out ads in their magazines. Meredith stock is positioned as a “hold” for now. They have to keep their shareholders happy or they will start dumping stock. Condé Nast/Advance Publications doesn’t have that problem because it’s privately owned by the family.
     
    #2067 MissMagAddict, May 7, 2020
    Last edited: May 7, 2020
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  8. MissMagAddict

    MissMagAddict The future is stupid

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    No money is coming because Trump and his cronies are stealing it all.
     
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  9. Benn98

    Benn98 Well-Known Member

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    Exactly, to quote a Real Housewife, 'something in the buttermilk ain't clean'.
    That article reads like a press release to me.
     
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  10. MissMagAddict

    MissMagAddict The future is stupid

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    AnOther Magazine to Merge With Another Man
    Susannah Frankel will remain as editor in chief, while Ellie Grace Cumming will join Katie Shillingford as fashion directors.

    Tianwei Zhang

    LONDON —
    AnOther Magazine and Another Man will combine into one biannual publication this fall.

    Susannah Frankel will remain as editor in chief, while Jefferson Hack serves as editorial director. Ellie Grace Cumming, who is the fashion director at Another Man, will join Katie Shillingford as fashion directors, while Alexander Fury keeps his title as fashion features director.

    The combined magazine will focus on “a future that is empathetic, sensitive and human in these shifting times,” and “addresses all gender identities and is at the heart of fashion and culture,” according to its parent company Dazed Media.

    “As one of the world’s most influential media titles with a roster of contributors that is second to none,” said Hack. “AnOther Magazine has long set the fashion and culture agenda. This relaunch brings us together to sharpen our focus, reset our values and redefine the fashion magazine for the future.”

    Frankel added that “at a point in history that is unfamiliar, AnOther will draw on its own heritage as a pioneering biannual with its infancy in an uncertain world. AnOther is — and always has been — a magazine with a soul, a magazine that celebrates the beauty and the power of creativity to inform and inspire.”

    Earlier this year, Ben Cobb, former editor in chief of Another Man, joined Katie Grand’s Love Magzine as co-editor in chief to lead men’s wear coverage. Hack thanked Cobb for his “outstanding contribution” to the magazine when he left the publication last October.
    source | wwd
     
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  11. Marc10

    Marc10 Moderator

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    ^Really sad about this. Mostly because I highly doubt it will be a true "merge", they're just shutting down Another Man. It was already one of the few premier mens fashion mags, now it will be tossed in the backside of a womens magazine.
     
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  12. Benn98

    Benn98 Well-Known Member

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    Why not keep it as a supplement instead of folding it together?
     
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  13. WeberFanatic

    WeberFanatic Active Member

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    Let’s see how it turns out as originally AnOther was aimed as a gender less magazine back in 2001. We know it’s not authentic but AnOther Man was simply made as print was at a peak in the mid 2000s.
     
  14. Starry

    Starry Well-Known Member

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    I am curious to see how the combined issue will be. Although it's sad for Another Man, it's more like going back to their "roots". When Another Magazine first started, it was labeled as a magazine for men and women and in those issues there were editorials and collection reviews for men's indeed, although the majority of the contents focused in women's of course.
     
  15. Benn98

    Benn98 Well-Known Member

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    The virus will now be blamed for everything. But you have to imagine that if a biannual magazine can't even survive a 2-month advertising pause then there's something desperately wrong with the way it is being managed. That and the fact that menswear advertising spend has increased substantially. There's far more than meets the eye here!
     
  16. Srdjan

    Srdjan Well-Known Member

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  17. SophiaVB

    SophiaVB Well-Known Member

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    L’Officiel Reducing Print as Freelancers Demand Long Overdue Payments

     
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  18. Benn98

    Benn98 Well-Known Member

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    Despicable! How can L'officiel still be allowed to operate if that's the case?

    '....but attempts to contact the company and resolve the complaints have been so far unsuccessful.'

    Try harder! This is why unions are becoming increasingly popular.
     
  19. Bertrando3

    Bertrando3 Well-Known Member

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    I found yesterday in fact a conversation between Kenneth Goh, EIC of Harper’s BAZAAR Singapore (@kennieboy) and EIC of Harper’s BAZAAR Malaysia, Natasha Kraal (@natasha_kraal), about the sudden closure of BAZAAR Malaysia on 30 April 2020. It's almost an hour long and it's super interesting guys, listen to it when you can.

    BAZAAR Talks: EICs Kenneth Goh And Natasha Kraal On The Future Of Fashion Media
     
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  20. vogue28

    vogue28 Mod Squad Team Leader

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    According to Megan Gale's Instagram, Australian InStyle is now out of business:

     
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