The Business of Magazines

[tigerrouge]

Yes, you'd wonder how that came about.

We have a situation where - for most of the publication schedule - US Vogue operates as the flagship edition which tends to appear first, with the rest of the editions coming out after US Vogue is published. This means that any shared content generally appears first in US Vogue, regardless of which editorial team generated the story.

But then you have French Vogue, and not only do you have minimal reprinted content within this edition, I can't recall seeing any of their editorials (under Claire) being reprinted elsewhere? It seems to have permission to be its own universe. But why?

There isn't any sign of this happening elsewhere - if anything, UK Vogue is regressing in relevance with every issue.

 

[GivenchyAddict]

If they go more into wellness than fashion is no longer the most important hence the fact that the reprints are a bit irrelevant.

Plus unlike other editions, Vogue France is the second most important based on the market it operates so it has to have a bit of its own voice.

Finally, and this is really just speculation on my side, Claire may have approached Anna with a very specific idea of her Vogue and team.

Alastair is at large to just please the advertisers on this wellness cool imagery they want so much to rely on, Sablon ,who is first and foremost a stylist, is now working on culture (whatever that means).

To sum up, Vogue France under CTJ is very much so becoming a lifestyle publication for which fashion is second.

 

[tigerrouge]

Aye, under Edward, working with Vanessa Kingori, a real push was started to expand UK Vogue's commercial focus, to include a much wider range of lifestyle segments, including greatly expanded sections for weddings, children, technology etc. Even advertising partnerships with car manufacturers started to turn up on the pages, not something that was normally seen in Vogue.

Since their departure from Conde Nast, has someone at French Vogue seen an opportunity to step in and continue this type of expanded commercial focus - but only for French Vogue?

 

[GivenchyAddict]

^no idea but I think it is just a matter of survival. Fashion publications per se do not sell as much as they used to or publishers would like to.

I guess it is much in line with back in the days when you could flip through magazines and have a wide range of ads.

But content wise I guess CJT knows that Vogue US will keep the upper hand when it is about fashion, celebrity etc to keep the most interesting content for themselves so better to delve into something else.

So far the wellness does not interest me one bit. The execution is poorly done. We will have to wait the sales’ report to see if it works or not.

 

[MModa]

I am seeing plenty of good fashion stories under the new Vogue France team. If they also want to focus on wellness, let it be. As long as the fashion stories are original and decent which they are, I am satisfied.

 

[Xone]

If they go more into wellness than fashion is no longer the most important hence the fact that the reprints are a bit irrelevant.

Plus unlike other editions, Vogue France is the second most important based on the market it operates so it has to have a bit of its own voice.

Finally, and this is really just speculation on my side, Claire may have approached Anna with a very specific idea of her Vogue and team.

Alastair is at large to just please the advertisers on this wellness cool imagery they want so much to rely on, Sablon ,who is first and foremost a stylist, is now working on culture (whatever that means).

To sum up, Vogue France under CTJ is very much so becoming a lifestyle publication for which fashion is second.

French Self Magazine disguised as French Vogue...

In the same way Anna should let Vogue Italy to be something else...the lack of vision hurts my eyes every single month...