Les_Sucettes
Well-Known Member
- Joined
- Dec 4, 2007
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^ I can definitely believe it. For those desperately wanting Edward out of UK Vogue...what are you honestly expecting in his place? He has swiped a brush of American paint over the already bland, MOR content that Alexandra left in her wake but he brings a lot of clout, and no one can deny that.
Make no mistake, whichever bland editor takes over UK Vogue next will drag it back further into the pedestrian, white-washed hole that Shulman dug it into during her tenure. You really think someone fashion-forward will take it over? Ha!
I do not understand this reasoning, why shouldn't people desire a bad editor to be replaced? Alexandra's last years have been bad (so have been Anna's and she's still there), but she was once good, her brand was simply spent and the magazine was in desperate need of new blood.
On the other hand, Edward has been a disappointment from day one, where are the good years? he clearly does not think UK Vogue in itself has a tradition that is worth working on, do you seriously think UK Vogue readers are expecting for someone "fashion-forward" to take over? His brief was not that difficult, the magazine sells itself, he was expected to make UK Vogue more representative of what fashion and this is after all a lifestyle magazine, what the world, and in particular Britishness is now, not to trample in it's identity. He seems to be under the impression, and that makes him as disconnected as Schulman, that applying American veneer will impress the UK readership (it doesn't) while at the same time can serve as some sort of way to remind CN that the has clout to move in other spheres.