The Business of Magazines | Page 218 | the Fashion Spot

The Business of Magazines

Alright alright, so inside the April issue of British Vogue there's an advert for the May issue which reads: " Everything is about to change. Look out for a groundbreaking special edition with your May issue of British Vogue. On Newsstands from 5 April."

Underneath it mentions it's in partnership with L'Oréal Paris. A beauty supplement of some sort? Not sure.
 
Alright alright, so inside the April issue of British Vogue there's an advert for the May issue which reads: " Everything is about to change. Look out for a groundbreaking special edition with your May issue of British Vogue. On Newsstands from 5 April."

Underneath it mentions it's in partnership with L'Oréal Paris. A beauty supplement of some sort? Not sure.

Can I request.... can you upload a snap of it :( thank you!
 
It seems US Vogue partnered with L'Oreal in February 2019 with a cross-platform promotion to make silver (and the associated L'Oreal hair products) the '2019 Hair Colour of the Year'. Perhaps we will see something similar...
 
I'd love to see a silver-haired star on the cover of American Vogue! The last time they took chances with a daring hair colour was Gaga by Testino, I think. Could be wrong.
 
C Ventures Said Bidding for W Magazine

The Hong Kong-based venture fund of Adrian Cheng and Clive Ng has been building up a fashion-focused portfolio.

By Kali Hays on March 7, 2019

W magazine is getting closer to a sale and is said to be in talks with at least one serious buyer.

C Ventures, the venture capital firmstarted about 18 months ago by Adrian Cheng and Clive Ng, is thought to be in the lead to acquire W from Condé Nast, sources tell WWD. While the current price is unclear, the initial asking price was said to be around $8 million and negotiations are thought to have brought the price down by around $1 million.

Nevertheless, the sale process is ongoing and there is not yet a signed deal, so no final price or an official closing date, meaning both the price and the buyer could change. But it’s thought that a sale could be finalized sometime during Condé’s first fiscal quarter, which ends in May.

A Condé spokesman declined to comment and a representative of Cheng and C Ventures could not be reached.

As first reported by WWD, Greenhill & Co. is handling the sale process and W already has an operating budget for this fiscal year, with its second of eight yearly issues on the way. Greenhill is also handling Condé’s sale of Brides and Golf magazines, and those titles are thought to be in a similar phase of the process, but there is little market talk about who is looking to acquire either.

C Ventures could be a good outcome for W, which was founded close to 50 years ago as a sister publication to WWD by John Fairchild, the longtime leader and owner of the publications. They both landed at Condé in the late Nineties, with WWD eventually split off and sold in 2014 to Penske Media. W stayed with Condé and slowly went from being a monthly publication to one that published in a number of “volumes” and with an increasingly tight budget, like many other Condé magazines.

Cheng’s fund with Ng, the first son of billionaire entrepreneur Henry Cheng and the second a frequent media investor in Asia, is focused on creating a portfolio of fashion brands and media outlets aimed at younger generations of consumers, namely Millennials and Gen Z. The fund already has a minority stake in Jefferson Hack’s Dazed Media, which includes four magazines, its most high-profile media investment. Buying W magazine could up its influence in fashion media and give it a good in with more advertisers — luxury brands, at least, still like to be in print mediaand in the pages of W, with its large format and artful design.

Also, C Ventures would surely work to expand W in the fund’s home market of Hong Kong and surrounding Asian markets. Its only international edition now is in Korea, through a licensing deal with Doosan Group. With its investment in Dazed Media, too, C Ventures would have an avenue to actually produce W. A lack of publishing infrastructure and insight is something that tends to be problematic for vanity buyers with no connection to the industry.

Stefano Tonchi, W’s passionate editor for almost a decade, is also thought to be set to stay on with the magazine after the sale, should it ultimately come to fruition. When the title first went on the market, Tonchi was eager to pull financing together himself to take W independent, as first reported by WWD, but momentum around that as a possibility has died down almost entirely. The rest of W’s relatively small staff, now only a baker’s dozen employed full-time in editorial, would likely come with any deal, as well.

WWD.com
 
Wow, only 1 million? That’s like giving it away for free.
 
Terrible decision to retain Tonchi.

If I were C Ventures, I’d buy Details. Relaunch it. Give GQ’s complacent a** a run for its money
 
Wow, only 1 million? That’s like giving it away for free.

Exactly! It's almost as if they're trying to make SOMETHING, ANYTHING from getting rid of W. Even a novice knows never to bring your price down too much during negotiations because the buyer will continue forcing the price down. I suppose in the greater scheme of things it makes sense because 1million is better than shutting down the magazine altogether.

If it's only 1 million, why can't Tonchi finance it? Not that I want him to, just wondering, that's all.
 
The article clearly states the negotiations have brought the price down BY one million not TO a million. Now let’s do some simple math kids, ready?!

8 million subtracted by 1 million is????

Anyone?!
 
The article clearly states the negotiations have brought the price down BY one million not TO a million. Now let’s do some simple math kids, ready?!

8 million subtracted by 1 million is????

Anyone?!

You're loving this, aren't you? Lol.
Just write it down as human error and keep it moving. Lol.
 
The article clearly states the negotiations have brought the price down BY one million not TO a million. Now let’s do some simple math kids, ready?!

8 million subtracted by 1 million is????

Anyone?!

Hahah i didn't read it, don't care, just here to gloat at W's demise! :shifty:

PS: What kinda fool would pay 7 million dollars for a dead magazine like W?!
 
For me the problem with W is the EIC, if the magazine comeback with a brillant editor would be amazing. Karl Templer or Fabien should be the boss

Karl Templer and Fabien Baron did run a magazine though and it was wonderful but that didn’t save it.... so who really know what the correct course of action is.
 
^ Can we just put these two at the healm of a decent magazine (again) somewhere?

This C Ventures company seems to specialise in Gen Z/Millenial type branding, so I'm not too thrilled about what they would have in mind for W; in a situation like this, dare I say Tonchi seems like the lesser of two evils, although he should've been booted from the magazine years ago IMO!
 
Yeah but if they own it maybe the story will be different....With all great editors without a work, i still think in good hands with right management there is hope for W.
 
Former Vogue editor Kirstie Clements reveals move to Harper’s Bazaar

March 18, 2019 10:16
by PAUL WALLBANK

Former Vogue Australia editor Kirstie Clements has announced she is to join Harper’s Bazaar as features director, heralding a return to senior editorial ranks after a six-year absence.

In December, Eugenie Kelly was appointed editor of Harper’s Bazaarfollowing the departure of Kellie Hush in a restructure of Bauer’s editorial teams.

Clements joins the Bauer team as part of series of appointments to fill positions created by the restructure, which also sees Hannah James move to the role of features director at Elle Australia.

Editor of Harper’s Bazaar, Kelly said of Clements’ appointment: “Kirstie has been a regular contributor to Bazaar for the last 10 months, so I’m pleased she has decided to join the editorial team as Features Director.


“Her original love is words and she certainly has her finger on the pulse when it comes to current affairs, luxury and style, so she’ll be a great fit.”

Former editor Hush was critical of the company’s budget cuts on her departure, saying: “Bazaar is a luxury magazine that can’t be published on the smell of an oily rag, so I’d like to finish my tenure while that rag still smells like Chanel No. 5.”

The restructure that saw Hush depart followed Bauer closing down Cosmopolitan Australia in October. Earlier in the year, Bauer Media restructured its digital team, and ‘centralised’ other magazine titles, including Woman’s Day, OK Magazine and NW. Eleven jobs were axed as part of the process.

Clements too has had a tumultuous time in mag-land.

In 2012, she was abruptly dumped as Vogue Australia’s editor-in-chief by then newly appointed boss of NewsLifemedia, Nicole Sheffield.

Sheffield recruited the then-editor of Harper’s Bazaar, Edwina McCann, to replace Clements. Along with Clements, lifestyle group editor Mark Kelly, and editor of home and lifestyle title InsideOut, Richard Waller, were also ousted during the restructure.

Sheffield left News Corp in February last year, however McCann continues as editor-in-chief of Vogue Australia along with holding the role editorial director of the Australian Conde Nast titles.

Clements announced her new appointment on Instagram saying: “As of April 1, I am thrilled to be starting a new role at @bazaaraustralia as Features Director.

Back to the future, 20 years later I’m excited to be working with @eugeniekelly and her team, and it’s wonderful to return to where my passion lies- words.”

Mumbrella.com.au
 
I'd be very surprised if Kirstie wasn't offered the EIC position. My guess is she turned it down.
 
Justine Picardie and Edward Enninful at LFW with the Duchess of Cornwall, clearly illustrating their immense stature within the British fashion industry.

Ignore Camilla's God-awful dress......

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Dailymail.co.uk
 

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