Vogue Adria's editor-in-chief was a guest in a local podcast (here's the link but it is in Serbian:
Vogue Adria: Kako moda briše granice regiona | Milan Đačić, glavni urednik | Agelast 223 Agelast Podcast).
The interview isn't groundbreaking, the editor seems very nice, although not very eloquent. He mainly discusses the magazine and the launching, but there were a couple of interesting moments:
- This was the first time US Conde Nast and Anna Wintour were more directly involved in launching of a Vogue edition (previously, the Conde Nast UK/International team took care of that), and it will be like this from now on.
- A couple of local publishers competed for the Vogue licence but this team got it even though they are independent publishers. The editor mentions having connections to a Swiss bank that probably seems to be their guarantor.
- They discussed in which language should the magazine be (since it's regional), and they decided that every author would write articles in their own local language/dialect. They even considered using English, and mentioned how Vogue Scandinavia uses English, but also how the Scandinavian audience is not happy about that.
- When the CN people asked them at one of the inital meetings, "who are the well known people from your region", the Adria team jokingly mentioned Melania, but the CN guys did not find it funny.
- The magazine sold out in three days (and I can also add that it's really hard to find it anywhere).
- He explains how each edition will get to share something from their content with all the other editions of Vogue, either digitally or in print, if I understood well. He gives the example of Vogue Ukraine's story with the soldiers that was published online by all the other editions. This will be a thing now.
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