The Business of Magazines | Page 122 | the Fashion Spot

The Business of Magazines

Sad news about Eva Chen leaving Lucky Magazine. She was such a bright spot. Hope she will resurface somewhere else in the coming months.
 
From The Cut:


Eva Chen Is Leaving Lucky [Updated]

By Allison P. Davis Twitter logo Follow @allisonpdavis
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Photo: Taylor Hill/Getty Images According to Women’s Wear Daily, Eva Chen is making an abrupt exit from her post as Lucky’s editor-in-chief and best Instagrammer — the magazine, which was recently acquired by e-commerce platform BeachMint, is reportedly going all digital.
Condé Nast has yet to comment, but WWD reports that Chen’s tenure could end as “early as Thursday,” which is today. So does anyone know if Eva Chen still has a job? We'll be monitoring Instagram, where she will surely give us all the answers in due time.
Update: Chen has confirmed the news (albeit vaguely) on her Instagram account: "This morning I made the extremely personal and difficult announcement to my team that I will be transitioning from @luckymagazine in the coming months. The brand will continue on and I'll be leading it into its new chapter. Today/tomorrow/beyond, I'm a#luckygirlforlife. Thank you all for your support on this wonderful adventure I've been fortunate enough to be a part of. [Insert praying hands emoji.]" No word yet on what "transitioning from" or "leading it into its new chapter" mean for the specifics of her departure — but we'll update this when we know more.
 
Aww that's sucks... I feel she was a really great editor with a strong vision for the brand, which most editors today lacked. She did the most with the limited recourses she must have had taking a brand that was on it's deathbed. I had started to really look forward to their bright and cheerful covers each month. I say give her Allure! Or teen Vogue.
 
Aww that's sucks... I feel she was a really great editor with a strong vision for the brand, which most editors today lacked. She did the most with the limited recourses she must have had taking a brand that was on it's deathbed. I had started to really look forward to their bright and cheerful covers each month. I say give her Allure! Or teen Vogue.

Agree!! She just needed more time. I might not have agreed with Lucky's blogger association, but it seemed to have struck a nerve with the magazine's audience.
 
What happened to Industrie? Is it postponed again?:blink:
 
RI-RI TO THE RESCUE: There’s a clear answer for magazine editors desperate to grow their newsstand sales: call Rihanna.

The singer was the winner in the cover star stakes in the all-important month of March, helping Harper’s Bazaar register a 0.8 percent increase in newsstand sales to 120,000 copies. That might not seem a lot, but Bazaar was bested only by its Hearst Magazines stablemate Town & Country, whose cover of actress Gugu Mbatha-Raw helped it boost newsstand sales by 25.3 percent to 43,500 copies, according to the Alliance for Audited Media.

After that, the March newsstand was pretty much a bloodbath, continuing publishers’ ongoing struggles and the reason many editors (and the Magazine Publishers Association) have changed their tunes in recent years and begun insisting that newsstand sales aren’t a true measure of a title’s strength in the days of digital replicas and so on.

People StyleWatch logged a 6.3 percent decline in March newsstand sales to 254,000 with its Kate Hudson cover. From there on, things got even uglier, with magazines recording double-digit falls.

Taylor Swift and her BFF Karlie Kloss couldn’t outdo Rihanna for Vogue. The much-ballyhooed Swift/Kloss cover sold 11.2 percent fewer copies in March, at 230,925 copies, than Ri-Ri’s March 2014 cover. Meanwhile, Condé Nast sibling title GQ registered an 11.7 percent dip to 111,515 for its March NBA-themed issue featuring three different covers of Kobe Bryant, Kevin Durant and Kevin Love. W sold 27,186 copies, marking a 12.1 percent drop with its Scarlett Johansson cover, while Hearst’s Esquire magazine had a 12.3 percent decline with 76,000 copies for its Will Smith cover.

InStyle logged a 16 percent drop to 352,800 copies for its Kerry Washington cover, while Glamour registered a 20.2 percent decrease to 251,957 copies with a cover featuring “Fifty Shades of Grey” stars Dakota Johnson and Jamie Dornan. Vanity Fair experienced a 20.5 percent dip, to 214,553 copies sold, for its 21st annual Hollywood issue with a fold out cover shot by Annie Leibovitz, featuring a handful of emerging stars such as Miles Teller, Benedict Cumberbatch and Felicity Jones. On the front cover, potential newsstand customers would encounter the well-known trio of Amy Adams, Channing Tatum and Reese Witherspoon.

Hearst sister magazines Marie Claire (Margot Robbie, 117,000 copies), Cosmopolitan (Gwen Stefani, 557,500 copies) and Elle (Katy Perry, 142,500 copies) logged respective declines of 20.4 percent, 23.6 percent and 24.9 percent.

Condé Nast’s Teen Vogue had newsstand sales of 63,061, a 25.2 percent decrease, with its Gigi Hadid and Binx Walton cover, while sibling men’s magazine Details saw sales fall 33.7 percent to 28,521 with Ansel Elgort on its cover.

Lupita Nyong’o didn’t help Lucky, which saw its newsstand sales plummet 47.2 percent to 52,893. But in even worse shape was teen glossy Seventeen, which registered a 53 percent dip in newsstand sales to 93,000 for its cover featuring Meghan Trainor.

source: wwd.com
 
Wow at Kloss & Swift selling even less than previous years Rihanna's issue, maybe its time to stop with overexposed Pop Stars for the Power Issue!!

Although really not impressed by the number of issues sold for March HB, that is really not that much!
 
Sad when a 0.8 increase is cause for celebration. Although I agree that the newsstand is given far too much importance. In the pre digital age it may have been the way to connect with new customers and attract more subscribers but that should and has been replaced with a magazines online presence. Enough with falling newsstand sales! It's an old story now. As long as circulation remains steady, which it has, they should stop with the ringing of death bells.
 
'Lucky' Reduces Publication to Quarterly

Fourteen staffers were laid off, and Lucky President Gillian Gorman Round is also leaving the company.
Avatar: Author:Lauren Indvik Publish date:5 hours ago Social count: 203
Fourteen staffers were laid off, and Lucky President Gillian Gorman Round is also leaving the company.






  • MTMwMjkxOTc2MjI1NDg0Nzcw.jpg
    The Lucky Group President Gillian Gorman Round is among those leaving the company. Photo:Michael Kovac/Getty Images
    Three weeks after its prominent Editor in Chief, Eva Chen, announced her plans to depart, The Lucky Group revealed Tuesday that it is reducing the publishing frequency of its print magazine from 10 times a year to four, and that its president, Gillian Gorman Round, is also leaving the company to return" to the marketing world," a spokesperson said.
    In conjunction with the move, the e-commerce site/glossy — which was once owned fully by Condé Nast, but was spun into a separate venture with e-commerce startup Beachmint last year — has laid off 14 staffers. Eight were let go from the ad side, and six on editorial, including a market editor, junior accessories editor and managers for copy, research and production. Ten other staffers were laid off in February.
    News that Lucky was moving to a quarterly format was first reported by Adweek. Josh Berman, CEO of The Lucky Group, told the trade that the May issue will be Lucky's last in its current format, and a new edition will bow in September with upgraded paper stock to give it a "premium 'collectible' feeling." The company will continue to build out its website, luckyshops.com, including its video offerings.
    According to Adweek, The Lucky Group is currently in talks with several other companies about forming a joint venture or an acquisition, with an announcement expected this summer.
    Advertisement — Continue reading below
 
Wow at Kloss & Swift selling even less than previous years Rihanna's issue, maybe its time to stop with overexposed Pop Stars for the Power Issue!!

Although really not impressed by the number of issues sold for March HB, that is really not that much!

Exactly, it's really nothing special! Their circulation in general is quite a mystery to me. It's a pity we dont see month to month comparisons for US & UK titles, because I'm really keen to know how the rest of the months performed, especially December.

We shouldn't really be surprised that Taylor and Karlie couldn't outdo Rihanna. By March, her Vogue cover might've been her 10th in a span of 6-8 months. It seems magazines just fail to realise that people get fed up with the same faces and narratives over and over. VF's Hollywood front cover had women featured on Vogue and Glamour mere months ago. Quit recycling coverstars and we might get somewhere. Town & Country's triumph with Gugu is clearly proof of this.
 
I'm not surprised that Taylor & Karlie didn't beat Rihanna. Rihanna's was edgy, fun, and inviting whilst Taylor & Karlie's was boring and safe. I guess the reason why Rihanna sells well is because her covers are always visually appealing and striking. I'm always intrigued to see a cover with Rihanna because to be honest, it's always something different. She's overused, yes. I'd like to see her take a break and privatize herself for a while but it's undeniable that when she's on the newsstands, it's always striking and inviting. I guess Vogue's efforts for March 2015 didn't really pay off. It was gimmicky and cheesy. I mean I don't dislike the idea but part of the okay sale were the fact that the cover itself was poorly executed.
 
Selling not as badly as another notoriously bad seller (IIRC re: Taylor Swift) isn't the same as selling well. Both issues still did not deliver impressive numbers and Vogue's March sales continue to decrease.

March 2012 (Adele): 410,000
March 2013 (Beyoncé): 355,397
March 2014 (Rihanna): 260,000 ~approximately, based on the March 2015 figure
March 2015 (Taylor/Karlie): 230,925

A jump of less than 1% for a magazine that only sells a fraction of what Vogue does isn't that great either.

I'm a little surprised how much Vogue eclipses both Harper's Bazaar and Elle as the leading fashion magazine. I guess it is probably a testament to Vogue/Condé Nast that the title + brand is synonymous with fashion and luxury, regardless of the quality of its contents.
 
Selling not as badly as another notoriously bad seller (IIRC re: Taylor Swift) isn't the same as selling well. Both issues still did not deliver impressive numbers and Vogue's March sales continue to decrease.

March 2012 (Adele): 410,000
March 2013 (Beyoncé): 355,397
March 2014 (Rihanna): 260,000 ~approximately, based on the March 2015 figure
March 2015 (Taylor/Karlie): 230,925

A jump of less than 1% for a magazine that only sells a fraction of what Vogue does isn't that great either.

I'm a little surprised how much Vogue eclipses both Harper's Bazaar and Elle as the leading fashion magazine. I guess it is probably a testament to Vogue/Condé Nast that the title + brand is synonymous with fashion and luxury, regardless of the quality of its contents.

So actually based on these figures it's clear that while print circulation is decreasing, Taylor and Karlie's cover didn't really do that bad. Beyonce's cover decreased by 55K, Rihanna's by 95K, and the Taylor/Karlie combo by 30K!! To hold circulation sales steady to the previous year in today's digital domination, or even to exceed it is a trying feat.

Thanks so much for the break-down, Saucer-like!! :flower:
 
I think the reason why March issues are falling, besides the advancement of the technological age, is the fact that for the past 3 years, their March Cover stars have been on their covers before. It screams to casual readers that Vogue isn't trying anymore. I think the reason why Adele got to hit the 400k mark was because she's a fresh face, popular and people got excited to read about her and see what Vogue has in store for her. Her cover brought "something new" to the table. Unlike Adele, I think casual Vogue readers weren't that excited to see Beyoncé score her second Vogue cover so much so to see Rihanna land her 3rd Vogue cover and T.Swift's 2nd and Karlie's 2nd in less than 5 months! My theory is just based on the figures posted above^ so it might not be true in the case of other months.

BUT I'm really interested to see the monthly sales per year for Vogue. Do fresh faces score big time? Do old comers hit lows or are they all newsstand hits that's why they always sell big? I think to say that one should call Rihanna to make sales on the newsstands is quite sad actually. Imagine to make such of a big deal with Rihanna's 260k sales and glorify it even though when you look at the bigger picture, even Rihanna's sale is bad. How can she be of any rescue if she can't even bring back the sales Vogue used to hit
 
I wonder whether this will mean they'll all be integrated into other CN titles, because 2 weeks severance remuneration is not enough to fill a hollow tooth.

Scoop: The Lucky Group to Shutter
By The Daily Front Row | June 15, 2015

The Daily hears that The Lucky Group will be closing and firing its entire staff, less than a month after the magazine announced plans to go quarterly. The company, which was formed in August 2014 as a joint venture between BeachMint and Condé Nast, is closing up shop because expected investment money did not come through, according to an anonymous source. Longtime staffers at the company, including those with lengthy tenure from years spent at Lucky when it was a Condé glossy, are expected to receive just two weeks’ severance. BeachMint’s Los Angeles HQ reportedly contacted two New York staffers at the company via email about the layoffs. News of Lucky being published quarterly dovetailed with the layoffs of 14 staffers (eight on the ad team and six on the edit side) plus the departure of Gillian Gorman Round, president of The Lucky Group. The company’s EIC-turned chief creative officer, Eva Chen, resigned in late April. Additionally, eight staffers were laid off in February. Representatives at The Lucky Group have not responded to requests for comment.

Source: Fashionweekdaily.com
 
Inside “CR Fashion Book 6” With Carine Roitfeld
Nicole Phelps
February 8, 2015 — 12:00PM

Issue 6 of CR Fashion Book might not have happened. Carine Roitfeld had not one, not two, but three back surgeries between the last round of shows and the magazine’s arrival on newsstands in a few days. She styled some of the shoots in the new book from a wheelchair. “Tom Pecheux was pushing, so it was OK,” she said from her perch at the Shangri-La Hotel, laughing in her plastic corset. In case you saw Roitfeld at the couture shows and thought differently, the waist-spanning brace isn’t decorative; if she’s lucky, she’ll have it off by the Paris fashion shows in March when she plans to celebrate the new issue with a big party. “It doesn’t go with an evening dress,” she said. Roitfeld gave Style.com a sneak preview of several stories in the new issue, and opened up about everything from Paris post-Charlie Hebdo to the new guy at Gucci to which particular member of the Kardashian-Jenner clan made it into the magazine. Hint: It’s not Kendall.

Carine Roitfeld: So, you see my corset...

Nicole Phelps: Yes, I thought it was a fabulous belt from the distance at the Lanvin Pre-Fall presentation.

At first it is not bad, it is a bit Alaïa, but at the back it is fully…it is custom by the hospital. It is from hospital.

So you’ve recovered?


I am much better. I had an accident one year ago in New York. I fell down and I broke some bones, and you know because I am always running, I do not always do what I need to do. And finally I had an operation, and after one operation I had a second operation, and after the second, I had a third operation. So it is a long process. And the back, there is a lot of healing...you say “heal”?

Yes, heal.


When you have to stop for two months, you are even more excited to go back. So maybe it was a good thing. More energy, more happy to go to work, with new ideas. [Hopefully] this issue will be a bit of a reflection of what I had in my mind. Something you see a bit differently, I will say.

How will it be different?

After hospital, I was thinking, What’s my issue going to be about? Because it was very late. So I kept thinking. I like Serge Gainsbourg, the French singer, and he made a beautiful song about Anjelica Huston that I love, too, called “Jolie Laide.” I think American people know this song. It means “ugly beauty,” but I think jolie laide maybe is nicer. It’s true in life and mostly in this work of fashion that the idea of beauty has changed. The whole issue will be around this idea of jolie laide—not just about the beauty, but about fashion, about pictures, about something that is more interesting.

I think it is a very good sign for women because we are not all perfect. I made a long story about Michael Avedon; I asked him to do my ugly beauties, in a way. I could not have Kate Moss, because I could not travel, so I could not have Kate Moss in this story, but she could be a part of it. She was not a perfect beauty, but finally she is one of the biggest top models, you know? It’s like Lara Stone. She is top model now, but you know when Riccardo [Tisci] introduced me to her, no one wanted her.

She wasn’t graceful or…?

She wasn’t enough skinny, [she had] too much breasts, you know. She was the fitting makeup girl for the show, nothing more. Can you imagine? And now she is one of the biggest top models. It’s like Gigi [Hadid]. She is a girl who I really pushed. She has a very special face. Some people think she isn’t beautiful, some people think she’s great, but she is not the profile of ideal beauty. Everything [in the issue] is around that, you know? And to make some more surprise, you know of course I am still very faithful to the Kardashians because I started with Kim. It was a good thing for her and it was a good thing for me—Iook at where she is now. So I still wanted someone from the Kardashian family in my magazine. It is not her, it is the younger sister, what’s her name? Kylie. I think she has a very interesting face. And Kanye will be a part of this issue, too.

You were here when the Charlie Hebdo attack happened, correct? Do you see it having an effect on the designers who are based here?

It was a shock for French people. America had the Boston Marathon bombings; you had, of course, the Twin Towers. But for the French, it was a big shock because we are not used to such horrible things in our lives. Still, I think French designers push a lot. Think of Jean Paul Gaultier, of what he did when he did the Jewish show. I don’t think it would be possible to do today, to do a show like that. In a way there is regression a bit in the freedom of people. Me, I always pay attention to not make other people unhappy; I am very free, but I don’t want to hurt anyone. Now there are a lot of other rules that magazines have to follow, there are the advertisers, so it is not totally freedom that you are living. For me what’s important is to feel free even when I respect all the people I am working with, all my advertisers, and I hope I can keep it this way, for a long time, this is my luxury. But I think for French magazines, they are not very far away from American or Japanese or English magazines now, no? What do you think, do you find a lot of difference?

I think your era of Paris Vogue, it felt very different.


Yes, I got a lot of letters. But you know, sometimes you never know what you are going to be attacked for. They attacked me for being racist because I painted Lara Stone in all the colors and in one photo she was painted in black. And I was the first one to put a girl like Liya Kebede from the cover to the entire issue, so people have a very short memory, you know. And one time I put a very oversized girl, because I have always liked oversized girls in a magazine, and I received a lot of letters, like, “Oh, why did you put this ugly girl in your magazine?”

What have you thought of the couture shows so far?


I think the Dior show was for me the best one of Raf’s so far. And I loved the shoes, the shoes were brilliant.

It seems like he is gaining confidence. It really felt very strong.

I am happy for him. I met Raf when he was very young, the long hair like a grungy boy when he started doing his collections, and we photographed with Mario Testino a lot at that time, it was a very long time ago. And I remember, I visited him and after I never met him again, and he is very shy, and I remember someone was calling him after a very long time, and I said, “Pass me the phone, I want to say congratulations.” And I said, “Raf, this is Carine, we met a very long time ago.” And he said, “I want to thank you for this shoot you did for me in Paris 15 years ago.” So he has a very good memory, he seems very nice, I would love to have a coffee with him once.

So, looking forward to February and the shows, is there anything you have your eye on?

No, honestly. It’s like everything, you are never looking for your boyfriend and suddenly you found your boyfriend. It’s the same for designers. You know Riccardo, his show, I went for the first time in Milan because my son, he was friends with Mariacarla [Boscono], and Mariacarla gave to my son the invitation of Riccardo, and for me he was no one. And I was like, “OK, I have a car and I have a bit of time,” and I was like, “OK, let’s go.” So I went to see that show and it was totally new, totally fresh, and it was very interesting. That’s the way I met Riccardo. Of course I am going to wait for J.W Anderson because it is exciting, of course I am going to wait for Christopher Kane because I have been following him from the beginning, but you never know what is going to be.

I like to support new talent, I just regret not to support more before. It’s the next generation, we need them. It’s like Riccardo, he’s not so young anymore. I am so happy to see Hedi Slimane. I went to see his first show when he was working at YSL for men, and there was not more than 10 people in the room, and then they become like this, such a big success, so it makes you happy, you know, it makes you happy that you’ve known them for so many years. So yesterday I was backstage with Riccardo at Saint Laurent. I was between Riccardo and Hedi and it was a nice moment to be between two friends. Very talented friends. I say I am very gifted to have very talented friends. And they are friends together, too, they are old friends, as you may know.

And what about Gucci, your old stomping grounds?


I don’t know the guy [new creative director Alessandro Michele]. It was a bit like we took the assistant of the assistant. I didn’t see the men’s show, I do not know if you were in Milan.

I only saw the pictures…

What did you think? It was a bit different already…

Yes, it was different. Maybe he is even looking at J.W. Anderson a little bit, that androgyny idea.

Jonathan is a bit like the new one that everyone is looking at, he has the talent, he has a certain charisma. As for Gucci, I am more excited for the women’s show, I will say, than for the men’s show.

I wonder what Tom Ford thought. I’m sure he still keeps an eye at what’s happening there.


Of course. But you know, you cannot remake the game, you cannot remake the film. And sometimes I think if Tom Ford was going back to Gucci and he asked me to work with him, I would never say yes, because it’s done. But it was a very good moment. Everything was possible. Everything was free, and it was very fun to work with him.

Who are the new photographers you’re working with? When you decide you want to work with the new photographers, do you feel it is a risk? Or do you really like…

At the beginning, I had no choice. Other photographers, I was not allowed to work with then, but in a certain way it was a very good thing for me because it pushed me to find new ones. One is Michael Avedon—OK, he has a good name, but sometimes it can be even more difficult when you have a good name to be a photographer. He did the portfolio of “Jolie Laide,” and it is not easy to photograph a star and make her not as beautiful as people expect her to be. I think he did it in a very smart way; he is a very smart person. And there are a lot of amazing new girls in the issue. [We shot girls with] everything you think is not beautiful, you know, big ears. Big ears were always my complex because I have these ears coming out of my hair and now Karl [Lagerfeld, who did the shoot] loves this girl with the hair like that, so we say, “OK, good.” You know I think Karl is very risky, in casting and in advertising. Even when he is doing Chanel and Fendi, he will photograph other brands, which is rare.

Right, he is not too proud?

No, he is happy to photograph. He will say, “Oh, what’s that? Oh, I like it.” He is very professional, and I like that. There is a picture Karl did of me in my corset [in the issue]. One of my favorite stories in the issue is about destroyed jeans and T-shirts. Now if you want to buy destroyed jeans, it’s so much more expensive. Why? I think it’s very interesting how suddenly a destroyed T-shirt is more expensive than a new T-shirt. This is ugly beauty, too. So it is all linked in this issue. Kristen Stewart is part of the magazine.

Is she?


Yes, because I met her with Karl. And she is very special, too, she is not a perfect beauty. If she does not know you, sometimes she is very insecure. It is strange, but sometimes you are very beautiful and very insecure. Karl took a beautiful picture of her. She is very perfection in the photo. I made her look a bit like Patti Smith for the photo, and she was like, “I am just on the line with Patti Smith.” I said, “Oh, ask her what she thinks of the photo,” and she said that Patti liked it. I thought if Patti likes it, we can do it. I didn’t realize they were friends, because Patti Smith is always a big reference in fashion. Kristen is a funny girl, but you have to know her. She is quite shy at the beginning, you know.

We all dream to be actresses—we all want to be Nicole Kidman and Angelina Jolie, but are they more happy than us? I’m not sure. It is difficult to be an actress, because when you are an actress, you can’t age. In fashion it is not easy, either, but usually I am not in front of the camera, I am behind, so it is easier for me. I think every beauty needs something weird—a little error or it’s not beautiful.

Source: Style.com
 
Inside “CR Fashion Book 6” With Carine Roitfeld
Nicole Phelps
February 8, 2015 — 12:00PM

Issue 6 of CR Fashion Book might not have happened. Carine Roitfeld had not one, not two, but three back surgeries between the last round of shows and the magazine’s arrival on newsstands in a few days. She styled some of the shoots in the new book from a wheelchair. “Tom Pecheux was pushing, so it was OK,” she said from her perch at the Shangri-La Hotel, laughing in her plastic corset. In case you saw Roitfeld at the couture shows and thought differently, the waist-spanning brace isn’t decorative; if she’s lucky, she’ll have it off by the Paris fashion shows in March when she plans to celebrate the new issue with a big party. “It doesn’t go with an evening dress,” she said. Roitfeld gave Style.com a sneak preview of several stories in the new issue, and opened up about everything from Paris post-Charlie Hebdo to the new guy at Gucci to which particular member of the Kardashian-Jenner clan made it into the magazine. Hint: It’s not Kendall.

Carine Roitfeld: So, you see my corset...

Nicole Phelps: Yes, I thought it was a fabulous belt from the distance at the Lanvin Pre-Fall presentation.

At first it is not bad, it is a bit Alaïa, but at the back it is fully…it is custom by the hospital. It is from hospital.

So you’ve recovered?


I am much better. I had an accident one year ago in New York. I fell down and I broke some bones, and you know because I am always running, I do not always do what I need to do. And finally I had an operation, and after one operation I had a second operation, and after the second, I had a third operation. So it is a long process. And the back, there is a lot of healing...you say “heal”?

Yes, heal.


When you have to stop for two months, you are even more excited to go back. So maybe it was a good thing. More energy, more happy to go to work, with new ideas. [Hopefully] this issue will be a bit of a reflection of what I had in my mind. Something you see a bit differently, I will say.

How will it be different?

After hospital, I was thinking, What’s my issue going to be about? Because it was very late. So I kept thinking. I like Serge Gainsbourg, the French singer, and he made a beautiful song about Anjelica Huston that I love, too, called “Jolie Laide.” I think American people know this song. It means “ugly beauty,” but I think jolie laide maybe is nicer. It’s true in life and mostly in this work of fashion that the idea of beauty has changed. The whole issue will be around this idea of jolie laide—not just about the beauty, but about fashion, about pictures, about something that is more interesting.

I think it is a very good sign for women because we are not all perfect. I made a long story about Michael Avedon; I asked him to do my ugly beauties, in a way. I could not have Kate Moss, because I could not travel, so I could not have Kate Moss in this story, but she could be a part of it. She was not a perfect beauty, but finally she is one of the biggest top models, you know? It’s like Lara Stone. She is top model now, but you know when Riccardo [Tisci] introduced me to her, no one wanted her.

She wasn’t graceful or…?

She wasn’t enough skinny, [she had] too much breasts, you know. She was the fitting makeup girl for the show, nothing more. Can you imagine? And now she is one of the biggest top models. It’s like Gigi [Hadid]. She is a girl who I really pushed. She has a very special face. Some people think she isn’t beautiful, some people think she’s great, but she is not the profile of ideal beauty. Everything [in the issue] is around that, you know? And to make some more surprise, you know of course I am still very faithful to the Kardashians because I started with Kim. It was a good thing for her and it was a good thing for me—Iook at where she is now. So I still wanted someone from the Kardashian family in my magazine. It is not her, it is the younger sister, what’s her name? Kylie. I think she has a very interesting face. And Kanye will be a part of this issue, too.

You were here when the Charlie Hebdo attack happened, correct? Do you see it having an effect on the designers who are based here?

It was a shock for French people. America had the Boston Marathon bombings; you had, of course, the Twin Towers. But for the French, it was a big shock because we are not used to such horrible things in our lives. Still, I think French designers push a lot. Think of Jean Paul Gaultier, of what he did when he did the Jewish show. I don’t think it would be possible to do today, to do a show like that. In a way there is regression a bit in the freedom of people. Me, I always pay attention to not make other people unhappy; I am very free, but I don’t want to hurt anyone. Now there are a lot of other rules that magazines have to follow, there are the advertisers, so it is not totally freedom that you are living. For me what’s important is to feel free even when I respect all the people I am working with, all my advertisers, and I hope I can keep it this way, for a long time, this is my luxury. But I think for French magazines, they are not very far away from American or Japanese or English magazines now, no? What do you think, do you find a lot of difference?

I think your era of Paris Vogue, it felt very different.


Yes, I got a lot of letters. But you know, sometimes you never know what you are going to be attacked for. They attacked me for being racist because I painted Lara Stone in all the colors and in one photo she was painted in black. And I was the first one to put a girl like Liya Kebede from the cover to the entire issue, so people have a very short memory, you know. And one time I put a very oversized girl, because I have always liked oversized girls in a magazine, and I received a lot of letters, like, “Oh, why did you put this ugly girl in your magazine?”

What have you thought of the couture shows so far?


I think the Dior show was for me the best one of Raf’s so far. And I loved the shoes, the shoes were brilliant.

It seems like he is gaining confidence. It really felt very strong.

I am happy for him. I met Raf when he was very young, the long hair like a grungy boy when he started doing his collections, and we photographed with Mario Testino a lot at that time, it was a very long time ago. And I remember, I visited him and after I never met him again, and he is very shy, and I remember someone was calling him after a very long time, and I said, “Pass me the phone, I want to say congratulations.” And I said, “Raf, this is Carine, we met a very long time ago.” And he said, “I want to thank you for this shoot you did for me in Paris 15 years ago.” So he has a very good memory, he seems very nice, I would love to have a coffee with him once.

So, looking forward to February and the shows, is there anything you have your eye on?

No, honestly. It’s like everything, you are never looking for your boyfriend and suddenly you found your boyfriend. It’s the same for designers. You know Riccardo, his show, I went for the first time in Milan because my son, he was friends with Mariacarla [Boscono], and Mariacarla gave to my son the invitation of Riccardo, and for me he was no one. And I was like, “OK, I have a car and I have a bit of time,” and I was like, “OK, let’s go.” So I went to see that show and it was totally new, totally fresh, and it was very interesting. That’s the way I met Riccardo. Of course I am going to wait for J.W Anderson because it is exciting, of course I am going to wait for Christopher Kane because I have been following him from the beginning, but you never know what is going to be.

I like to support new talent, I just regret not to support more before. It’s the next generation, we need them. It’s like Riccardo, he’s not so young anymore. I am so happy to see Hedi Slimane. I went to see his first show when he was working at YSL for men, and there was not more than 10 people in the room, and then they become like this, such a big success, so it makes you happy, you know, it makes you happy that you’ve known them for so many years. So yesterday I was backstage with Riccardo at Saint Laurent. I was between Riccardo and Hedi and it was a nice moment to be between two friends. Very talented friends. I say I am very gifted to have very talented friends. And they are friends together, too, they are old friends, as you may know.

And what about Gucci, your old stomping grounds?


I don’t know the guy [new creative director Alessandro Michele]. It was a bit like we took the assistant of the assistant. I didn’t see the men’s show, I do not know if you were in Milan.

I only saw the pictures…

What did you think? It was a bit different already…

Yes, it was different. Maybe he is even looking at J.W. Anderson a little bit, that androgyny idea.

Jonathan is a bit like the new one that everyone is looking at, he has the talent, he has a certain charisma. As for Gucci, I am more excited for the women’s show, I will say, than for the men’s show.

I wonder what Tom Ford thought. I’m sure he still keeps an eye at what’s happening there.


Of course. But you know, you cannot remake the game, you cannot remake the film. And sometimes I think if Tom Ford was going back to Gucci and he asked me to work with him, I would never say yes, because it’s done. But it was a very good moment. Everything was possible. Everything was free, and it was very fun to work with him.

Who are the new photographers you’re working with? When you decide you want to work with the new photographers, do you feel it is a risk? Or do you really like…

At the beginning, I had no choice. Other photographers, I was not allowed to work with then, but in a certain way it was a very good thing for me because it pushed me to find new ones. One is Michael Avedon—OK, he has a good name, but sometimes it can be even more difficult when you have a good name to be a photographer. He did the portfolio of “Jolie Laide,” and it is not easy to photograph a star and make her not as beautiful as people expect her to be. I think he did it in a very smart way; he is a very smart person. And there are a lot of amazing new girls in the issue. [We shot girls with] everything you think is not beautiful, you know, big ears. Big ears were always my complex because I have these ears coming out of my hair and now Karl [Lagerfeld, who did the shoot] loves this girl with the hair like that, so we say, “OK, good.” You know I think Karl is very risky, in casting and in advertising. Even when he is doing Chanel and Fendi, he will photograph other brands, which is rare.

Right, he is not too proud?

No, he is happy to photograph. He will say, “Oh, what’s that? Oh, I like it.” He is very professional, and I like that. There is a picture Karl did of me in my corset [in the issue]. One of my favorite stories in the issue is about destroyed jeans and T-shirts. Now if you want to buy destroyed jeans, it’s so much more expensive. Why? I think it’s very interesting how suddenly a destroyed T-shirt is more expensive than a new T-shirt. This is ugly beauty, too. So it is all linked in this issue. Kristen Stewart is part of the magazine.

Is she?


Yes, because I met her with Karl. And she is very special, too, she is not a perfect beauty. If she does not know you, sometimes she is very insecure. It is strange, but sometimes you are very beautiful and very insecure. Karl took a beautiful picture of her. She is very perfection in the photo. I made her look a bit like Patti Smith for the photo, and she was like, “I am just on the line with Patti Smith.” I said, “Oh, ask her what she thinks of the photo,” and she said that Patti liked it. I thought if Patti likes it, we can do it. I didn’t realize they were friends, because Patti Smith is always a big reference in fashion. Kristen is a funny girl, but you have to know her. She is quite shy at the beginning, you know.

We all dream to be actresses—we all want to be Nicole Kidman and Angelina Jolie, but are they more happy than us? I’m not sure. It is difficult to be an actress, because when you are an actress, you can’t age. In fashion it is not easy, either, but usually I am not in front of the camera, I am behind, so it is easier for me. I think every beauty needs something weird—a little error or it’s not beautiful.

Source: Style.com
 
How Angelica Cheung silenced critics by tailoring Vogue to Chinese tastes

Emma Graham-Harrison in Beijing
Friday 22 May 2015 13.29 BST

The first editor of Vogue China faced a battle to win over the international fashion community. But the magazine is celebrating 10 successful years under her leadership.

When Angelica Cheung became the first editor of Vogue China 10 years ago, she learned the hard way what the elite fashion world thought of Beijing.

Photographers, designers and models turned down requests to do shoots in a country that is now probably the world’s biggest single market for luxury goods, but was then seen as a crass backwater.

“You thought being Vogue they would automatically want to work for you, and you realised no, because people didn’t know you, they were sceptical about China,” she said with a rueful smile.

“People thought China, to use a crude phrase, would be full of ‘new money’ peasants.”

Critics claimed the country had neither the money nor taste to make Vogue successful. But by the time her bumper first issue went to its third reprint, they had been silenced by Cheung’s vision of a magazine made to international standards just for Chinese tastes.

She did not just want to bring high fashion to China, but also to demand that the industry elite respect the needs of Chinese readers rather than peddling them hackneyed stereotypes of oriental mystique or transplanted western ideals.

Cheung has always been a strong advocate of Chinese photographers, designers and other creatives, but, particularly in the early years when the domestic fashion industry was still finding its feet, needed foreign talent on board to make a Vogue that matched international standards.

Coaxing famous names to come and work with her, then insisting their much-celebrated creative instincts were a bit off, was not a task for the faint-hearted.
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“We started battling in a very nice way, you had to be careful not to scare them off ...[I was] changing their point of view about China in a very respectful way,” said Cheung, whose trademark asymmetrical bob has subversive echoes of US Vogue supremo Anna Wintour.

She challenged, as diplomatically as possible, everything from a preference for “cheongsam”-style traditional clothes that “our readers’ grandmothers would wear”, to a moody tone that was off-putting in a country just emerging from decades of deprivation.

“They wanted to dress the models in ‘exotic’ costumes, and then they wanted to shoot them in some ‘ancient’ location,” said Cheung. “They tend to go for the moody, dark, artistic, and sometimes I have to fight and say that is too European.”

“The Chinese will think, ‘Why do I want to be that beauty, it’s not even beautiful? Look at that woman, that woman looks sick, that woman looks downbeat, that woman looks like she is going to commit suicide soon. Why would I want to become that woman?’”

She also had to fight to put Chinese models at the heart of her magazine. “The difficulty was, to be honest, the photographers did not want to shoot Chinese models. That was 10 years ago,” adds Cheung.

“First they were not famous,” she explains. More disturbingly, some photographers struggled to celebrate Chinese beauty. “Creatively, professionally, they didn’t have a feel for them, they had never worked with them, they never shot Chinese models, so genuinely they did not have a feel for how to make them more beautiful.”

Cheung decided the best way to resolve this was by making China firmly mainstream. “We needed a Chinese supermodel,” she said, and set about creating one, pushing homegrown talent with simple deals: ‘If you want to shoot this international supermodel, you also have to do a shoot with Du Juan.’”

Du went on to become hugely famous in her own right, her star rising along with Vogue China’s. The magazine is now one of the biggest in the world, more than twice the size of its UK sister and so popular with advertisers and the country’s moneyed and aspirational classes that they have added 12 supplements a year to the monthly magazines.

“Everyone can see we are so successful, there is a big market and if you want a foot in China you have to work with us,” said Cheung, now preparing for a bumper 10th anniversary edition in September, which will go out to around 1.4 million readers in print and online.

She drew in her original audience by running the magazine almost like a fashion text book for its first few years. Articles about 60s fashion meant nothing to readers whose main point of reference for that decade and the next one was the Mao suit.

“We had to catch our readers up on the last 50 years of fashion,” she said. “What does ‘inspired by the 1980s, inspired by the 1940s mean ... who was Marie Antoinette? Even our own editors had to study, they didn’t know everything.”

She ditched the Vogue rulebook again after her daughter Hayley was born eight years ago and she started to think about the type of woman she wanted her to become.

“I painted a great picture of a stylish woman in the magazine, but that woman doesn’t have a soul,” Cheung says.

She brought in an “Attitudes” section, to showcase women’s work and character, and boost circulation among women who might not find time for a pure fashion fix every month. “Suddenly the magazine had a heart,” she says. “Vogue China readers are mostly working women, dressing is only a small part of their lives, so I have to capture the other parts.”

Cheung is as multifaceted as her target reader, as happy talking about her love for Arsenal as discussing her favourite Chinese designers and models. Before becoming a mother she would stay up until the small hours to watch British football matches in dingy Beijing sports bars, almost certainly the only person there who could analyse the success of both David and Victoria Beckham.

She won the battle for the heart of her magazine but is still fighting for the rest of the global fashion world to see her country as a source of inspiration, rather than just a giant storefront, and ditch the lingering cliche of Chinese as brand-hungry but otherwise indiscriminate shoppers.

The country’s sometimes strange and often mocked fashion trends of the 1990s and 2000s were born of the tumult of choice suddenly offered to people whose clothes had been as narrowly defined by the state as their job and marriage prospects, not any inherent lack of taste, she says.

“Not enough people come to understand contemporary China ... [for them] there is always somewhere else more important than the country that makes up 50% of their business,” she says.

“They create advertising campaigns that cost millions of dollars but antagonise and confuse the customers.”

Some of that patchy understanding was on display at this year’s Met Gala, sometimes dubbed fashion’s Oscars, where the theme of the evening and an exhibition at the Metropolitan Museum of Art was “China: Through the Looking Glass”.

Along with a string of Chinese celebrities and designers, there were also plenty of the old cliches on display when guests arrived in dresses that owed more to Japanese than Chinese tradition, or were apparently inspired only by vague western fantasies of “the Orient”.

But Cheung, who helped to organise the museum show and chronicled the glittering ball on Instagram, said the evening had been a rare chance to get people talking about Chinese fashion.

“If you complain every time people do something, [saying] ‘this is done wrong, we in China are not like that’, then nobody does anything,” she said. “At least they created more awareness about China. I try to look at the positive side of things. It’s better than nobody giving a damn about anything Chinese ... But is that the only image that I want people to see of China? No.”

Source: The Guardian.com
 

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