The Business of Magazines

[Benn98]

Very odd move!!

L’Officiel Launches US Edition

The family-owned fashion magazine is building a global digital network and plans to monetise its English-language content through syndication and film and television projects, all with an aim to reach $100 million in annual revenue within the next three years.

By Chantal Fernandez
October 10, 2017 05:30

PARIS, France — L’Officiel, the 96-year-old French luxury fashion and lifestyle magazine owned by the Jalou family, is coming to America. The newly established, US-based arm of the media company will launch online on November 6 and in print in February 2018. L'Officiel is currently active in 24 countries and generates over $70 million in revenue annually, according to the company. It projects revenues will reach $100 million in the next three years not only by expanding its global reach, but also exploring new syndication and content development opportunities in film and television.

The play for the US market will further extend L’Officiel’s global platform, which chief executive Benjamin Eymere (son of Jalou Media Group president Marie-José Susskind-Jalou) has evolved over the last 18 months to internally share images, video and text produced by L’Officiel’s editors around the world, from Kazakhstan to Singapore. A central content hub provides translation software to local editors, who then re-edit the content for their audiences. “The idea was to create a common back office for all the countries,” says Eymere. “It’s really transforming a classic media company into a technology company that aggregates content from its own satellite.”

LOfficielUSA.com will publish 40 percent locally produced content and 60 percent internationally produced content. Joseph Akel, former editor of V and VMAN, has been named editor-in-chief and editorial director overseeing both digital and print, the latter of which will publish six times a year.

Conde Nast’s Vogue International is currently implementing a similar global syndication strategy, forming a London-based central editorial team that distributes contents across its editions. And Hearst has been syndicating its digital content across regions for over three years. But Eyemere says that L’Officiel has a leg up on its larger competitors because their local operations are too large. “It’s harder to shrink, that’s the publishing reality,” he says, describing L’Officiel as a “startup with a 100 year-old-brand.”

L’Officiel is launching in the US with a $3 million investment from US private equity firm Global Emerging Markets (GEM) Group, which recently established a media-investment arm. While L’Officiel’s web and editorial teams will work out of New York City, a Los Angeles office will package and sells rights to its content, both by syndicating through third-party companies (as its other regions do) and by commercialising the L’Officiel archives for film and television projects.

“Hulu, Facebook — content becomes so important for those operators that there is room to bring a lifestyle solution for them,” says Eymere. “They think they are global, but to get access [for example] to an old tie maker in Italy, maybe you are better partnering with a media company that has been doing that for 100 years.” The archive contains 700,000 articles and the global L’Officiel network currently produces between 60,000 to 100,000 pieces of content per year. “They each have a value for third parties that would be interested in aggregating high-end lifestyle content,” he says.

The US launch marks a new chapter for L’Officiel, whose parent company entered the country with a short-lived edition of another one of its titles, Jalouse, in 2000. “We have shifted the model of our company the past seven to eight years tremendously,” says Eymere. “It’s an opportunity business, you can’t plan everything.”

Source: BusinessOfFashion.com

 

[magsaddict]

their business model has always intrigued me - they have so many international editions in some really surprising countries. I can't even conceptualise what an American L'officiel would look like, their overseas editions are all so dissimilar it could really look like anything. I'm eager to see how it evolves.

 

[vogue28]

Jo Elvin is leaving British Glamour, after a 17-year tenure!

 

[magsaddict]

that is surprising news! Back in February the Australian version of 60 minutes did a story on Jo, and she still seemed extremely optimistic and enthusiastic about her role and the future of Glamour, so for it to cease being monthly and for her to depart is a shock. It seems British glossies have been hit especially hard over the past year, with InStyle UK and now Glamour, who is next?

 

[honeycombchild]

Is it surprising though? Glamour is going to a bi-annual and totally shifting its focus online. It’s a cost saving model if ever there was one. It wouldn’t surprise me if she’d taken a pay off and will be replaced by someone more junior and cheaper. I imagine their staff could be in for some cuts or movement too.

 

[8eight]

I think only 16 jobs will remain.

 

[8eight]

The problem is too many of the current big editors are too old school.
Glamour, Marie Claire, Red, GQ... these editors have been in these jobs for too long. They dont reflect the reader. They are out of touch.

 

[IndigoHomme]

The premiere cover?

 

[MissMagAddict]

Marie Claire Taps Kate Lanphear as Creative Director
The position has been vacant since Nina Garcia left for Elle last month.

Kara Bloomgarden-Smoke | October 16, 2017

Kate Lanphear has been tapped as creative director of Marie Claire, the position that became vacant when Nina Garcia was named editor in chief of Elle last month.

“Kate is one of the most creative, stylish, sought after talents in fashion today,” Marie Claire’s editor in chief Anne Fulenwider. “She brings with her invaluable expertise and relationships in the fashion and tech community that align perfectly with the vision of Marie Claire. Her discerning eye for smart style will help us continue to create extraordinary content for our readers.” Fulenwider announced the hire at the magazine’s the magazine’s second annual “Power Trip” to San Francisco.

Lanphear, the former editor in chief of Maxim, had previously worked for Hearst at Elle and Harper’s Bazaar. Since leaving Maxim in 2015, after a brief stint atop the masthead, Lanphear has worked on fashion-centric projects for Google.

“Joining Marie Claire feels like the perfect homecoming to editorial,” Lanphear said. “The DNA of the brand resonates deeply with me and what I believe in. It is an exciting intersection of the worlds that I love — fashion — with technology, social consciousness and empowerment of women. I can’t wait to get started and work with Anne and her incredibly talented team.”

source | wwd

 

[MissMagAddict]

source | adweek

Adweek’s Brand Visionary: Anna Wintour Changed Publishing and Fashion With Inimitable Style

Photographed by Patrick Demarchelier for Adweek

http://www.adweek.com/brand-marketi...ng-and-fashion-with-energy-purpose-and-style/

 

[Lucien112]

Oh I'm very interested to see what Kate Lanphear does at MC.

 

[Benn98]

Vogue and Vice Media to Partner on Editorial Project
The collaboration is dubbed "Project Vs."

By Alexandra Steigrad on October 19, 2017

Vice chief executive officer Shane Smith and Vogue editor in chief Anna Wintour.

In a somewhat unlikely partnership, Vogue and Vice Media are teaming up on an editorial project.

The partnership, which will run 100 days, will feature a new web site and exists across the brands’ various platforms. According to a representative, it will “showcase figures, movements and issues making an impact on society today, with each week highlighting a different theme.”

Content will be produced by a team of Vogue and Vice editors and will include a mix of videos, photographs, long-form storytelling and more. The project, which is tentatively titled Project Vs, will launch in early 2018. Condé Nast, Vogue’s parent company, will lead the advertising process for the collaboration with Vogue chief business officer Susan Plagemann overseeing efforts in coordination with the Vice team.

“Vogue and Vice may appear to some to see the world through different lenses,” said Anna Wintour, Condé Nast artistic director and editor in chief of Vogue. “But, in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor. This collaboration will benefit from two talented editorial teams working together to produce relevant and exciting stories about the way we live now.”

Vice chief commercial and creative officer Tom Punch offered: “What started as a slow-dance collaboration has quickly become a high-speed collision between Vice and Vogue, juxtaposing the many social, political and cultural tensions of our times to create a capsule commentary on the world we live in. We’re very excited to see where Project Vs will take us all.”

Source: WWD.com

 

[Benn98]

As if the indie-fication of mainstream fashion magazines isn't already out of order, Anna had to take it one step further. God!

I'm looking forward to see what Kate Lanphear does with that position. She recently ventured into photography, so I think the imagery at least should be good.

 

[Benn98]

Could Lena Dunham Be Glamour’s Next Editor in Chief?
Dunham is one of a handful of possible candidates.

By Alexandra Steigrad on October 13, 2017

Condé Nast may be taking the whole celebrity editor in chief thing a bit too far following the high-profile departures of Vanity Fair’s Graydon Carter and Glamour’s Cindi Leive.

Last month’s news spurred questions in the press of whether the era of the celebrity editor is over as younger, cheaper and more digitally savvy editors are ushered in.

But those headlines may be a little premature. The New York-based publisher is said to be in talks with Lena Dunham for the role of editor in chief of Glamour.

A spokesman from Condé Nast said the company “declined to comment on speculation.” Dunham’s rep Michael Cohen said: “There is no truth to this story.”

If hired, Dunham would likely be the public face of the glossy as her staff does the heavy lifting of putting out a magazine. Dunham has been a strong voice for women’s issues and has appeared at several Glamour events in recent years. She also has penned stories for Condé sibling The New Yorker and produces her own feminist newsletter and web site, Lenny Letter, which is monetized by rival publisher, Hearst Magazines.

Other names that have been bandied about for Leive’s old job include Refinery29 editor in chief Christene Barberich, Man Repeller’s Leandra Medine, the Cut’s Stella Bugbee, Architectural Digest’s Amy Astley, Teen Vogue’s Elaine Welteroth and Instagram’s Eva Chen.

The new editor would come in at a time when Glamour is looking to reinvent its voice as a leader in the women’s media space. In recent years, the glossy has lost its luster from both an editorial and business perspective. Kid sister Teen Vogue picked up the mantle of becoming a voice of Millennials and Gen Z when it took a more critical stance on social, political and cultural issues made prevalent in Trump’s America.

Once the cash cow of Condé, Glamour has also slipped revenue-wise, according to insiders. The new editor in chief will likely need to shake up the staff and refine the magazine’s voice as it moves into 2018.

Source: WWD.com

 

[Deleted member 45369]

I'm not a big fan of Lena, not at all actually, but I do really like Lenny Letter so I don't think this is as far fetched as it seems. I think Conde may even like her Foot in Mouth disease as a way to generate headlines.

 

[caioherrero]

Kyle Anderson is the new Executive Fashion Director of Elle, according to his Instagram. Idk, what he’s going to do but I hope big changes in the magazine.

 

[GivenchyAddict]

^He is the puppet of Nina Garcia, so not surprising but what about Samira Nasr ?

 

[caioherrero]

^He is the puppet of Nina Garcia, so not surprising but what about Samira Nasr ?

That's my doubt...
they already had a fashion market director, so is he taking Samira job's?

 

[Benn98]

Or he is most likely taking over from Véronique Hyland. Hyland was very recently announced as Elle's fashion director, a position which was oddly enough never in place at such a big magazine. The tragedy of the situation would be that as at November she's not on the masthead yet, which will mean that she's out before she even managed to get in (oxymoron, I know ).

As for Samira, never liked her styling so wouldnt bat an eyelid if she's out. It's to be expected anyway. Like Edward, Nina will want to surround herself with her own team

 

[caioherrero]

Or he is most likely taking over from Véronique Hyland. Hyland was very recently announced as Elle's fashion director, a position which was oddly enough never in place at such a big magazine. The tragedy of the situation would be that as at November she's not on the masthead yet, which will mean that she's out before she even managed to get in (oxymoron, I know ).

As for Samira, never liked her styling so wouldnt bat an eyelid if she's out. It's to be expected anyway. Like Edward, Nina will want to surround herself with her own team

Véronique Hyland is Fashion Features Director, Samira is Fashion Director... diferent positions...