The Business of Magazines

[vogue28]

I just cannot imagine American Vogue without Anna Wintour, and doubt I could handle another Conde Nast magazine taking a total turn for the worst! We've already seen the demise of Allure and Glamour within the last year.

I'm also unable to see Edward Enninful at American Vogue. Maybe, however, Conde Nast are making Enninful follow in Wintour's footsteps exactly by editing British Vogue first before moving back to American for the big job. Who knows... but I'm intrigued to see how all this unfolds.

Also, was Anna not at the couture shows because she was planning her daughter's wedding?

 

[vogue28]

I just cannot imagine American Vogue without Anna Wintour, and doubt I could handle another Conde Nast magazine taking a total turn for the worst! We've already seen the demise of Allure and Glamour within the last year.

I'm also unable to see Edward Enninful at American Vogue. Maybe, however, Conde Nast are making Enninful follow in Wintour's footsteps exactly by editing British Vogue first before moving back to American for the big job. Who knows... but I'm intrigued to see how all this unfolds.

Also, was Anna not at the couture shows because she was planning her daughter's wedding?

 

[Deleted member 130879]

Can anyone tell me if it's normal for Condé Nast to have one individual working, with a top position, at two different Condé Nast magazines at the same time?

I found it curious regarding the current Vogue Portugal - Vogue CZ situation as I've never heard of it before and I'm really interested in understanding how both offices work.

 

[Deleted member 130879]

Can anyone tell me if it's normal for Condé Nast to have one individual working, with a top position, at two different Condé Nast magazines at the same time?

I found it curious regarding the current Vogue Portugal - Vogue CZ situation as I've never heard of it before and I'm really interested in understanding how both offices work.

 

[Les_Sucettes]

I'm all for dumping Edward in Vogue US. He's awful.

 

[Les_Sucettes]

I'm all for dumping Edward in Vogue US. He's awful.

 

[Benn98]

I agree with LastNight that it would ring insincere on EE's part if he does jump ship, but to be honest, we've seen this before. Tina Brown remarked in her memoir that Grace Mirabella knew her job was in jeopardy the moment Anna got the House & Garden job. With Anna's brilliant record at the time, why would she move from a succesful UK Vogue to H&G? She may have been promised the US Vogue position while she was at UK Vogue and as such knew her stint would be a preview. H&G was just a temporary bide and to refresh herself in the American realm. After all, she stayed there only for 10 months before replacing Mirabella.
Anyway, to cut a long story short, I don't think we should rule out EE. His changes so far has been superficial. What I'm seeing is a stylized American direction superimposed onto a British edition. The proof that he can lure in not only pop stars (US Vogue's current bread and butter), but also global heavyweights like Oprah, and of course the cherry on the cake - Meisel. Under him Vogue have acquired some streetwear brands to diversify their advertisers. Last month it was revealed that he's doing a collab with Adidas for London Pride. All these coups will count in his favour. CN may be well aware of all the risk involve and would want to play it safe. The folding of Lucky, Self, and TeenVogue is still fresh. And it's not as if Vanity Fair and Glamour are making strides. To that end, yes, I can see them going for EE with his proven track record.

What I will say is this. Whoever will take over from Anna will be someone with more than just visual, styling or editing chops. That job require a star type editor, which he is as he adore the limelight. Agree with Mon, whoever it will be have their work cut out. Anne is doing great at Marie Claire, Nina is a force with Gan, an upstart like Laura can easily unsettle with her wild card covers (and she's under new management, which means they may have granted her more control)

Personally I'd be more concerned about British Vogue. It can't be good for readers (and advertisers!) to see editors change so soon.

Although if he does go to US Vogue, Lucinda better update her resume, if she hasn't already.

 

[Benn98]

I agree with LastNight that it would ring insincere on EE's part if he does jump ship, but to be honest, we've seen this before. Tina Brown remarked in her memoir that Grace Mirabella knew her job was in jeopardy the moment Anna got the House & Garden job. With Anna's brilliant record at the time, why would she move from a succesful UK Vogue to H&G? She may have been promised the US Vogue position while she was at UK Vogue and as such knew her stint would be a preview. H&G was just a temporary bide and to refresh herself in the American realm. After all, she stayed there only for 10 months before replacing Mirabella.
Anyway, to cut a long story short, I don't think we should rule out EE. His changes so far has been superficial. What I'm seeing is a stylized American direction superimposed onto a British edition. The proof that he can lure in not only pop stars (US Vogue's current bread and butter), but also global heavyweights like Oprah, and of course the cherry on the cake - Meisel. Under him Vogue have acquired some streetwear brands to diversify their advertisers. Last month it was revealed that he's doing a collab with Adidas for London Pride. All these coups will count in his favour. CN may be well aware of all the risk involve and would want to play it safe. The folding of Lucky, Self, and TeenVogue is still fresh. And it's not as if Vanity Fair and Glamour are making strides. To that end, yes, I can see them going for EE with his proven track record.

What I will say is this. Whoever will take over from Anna will be someone with more than just visual, styling or editing chops. That job require a star type editor, which he is as he adore the limelight. Agree with Mon, whoever it will be have their work cut out. Anne is doing great at Marie Claire, Nina is a force with Gan, an upstart like Laura can easily unsettle with her wild card covers (and she's under new management, which means they may have granted her more control)

Personally I'd be more concerned about British Vogue. It can't be good for readers (and advertisers!) to see editors change so soon.

Although if he does go to US Vogue, Lucinda better update her resume, if she hasn't already.

 

[caioherrero]

Can anyone tell me if it's normal for Condé Nast to have one individual working, with a top position, at two different Condé Nast magazines at the same time?

I found it curious regarding the current Vogue Portugal - Vogue CZ situation as I've never heard of it before and I'm really interested in understanding how both offices work.

OMG, Jan is not working full time in two magazines. He is now the creative director of Vogue CZ and fashion editor at large of Vogue Portugal.

He is no longer a fashion director of vogue portugal.

The at large position is like a contributor but with high level....

 

[caioherrero]

Can anyone tell me if it's normal for Condé Nast to have one individual working, with a top position, at two different Condé Nast magazines at the same time?

I found it curious regarding the current Vogue Portugal - Vogue CZ situation as I've never heard of it before and I'm really interested in understanding how both offices work.

OMG, Jan is not working full time in two magazines. He is now the creative director of Vogue CZ and fashion editor at large of Vogue Portugal.

He is no longer a fashion director of vogue portugal.

The at large position is like a contributor but with high level....

 

[Benn98]

Can anyone tell me if it's normal for Condé Nast to have one individual working, with a top position, at two different Condé Nast magazines at the same time?

I found it curious regarding the current Vogue Portugal - Vogue CZ situation as I've never heard of it before and I'm really interested in understanding how both offices work.

Yeah, I've certainly not heard of it. Stylist can moonlight or their shoots are sold off to other editions, but a high level exec working on two different editions? Makes no sense. Even if it is as Caioherrero is saying, then it's still ridiculous. Both positions would require creative direction. Is he really that versatile to manage two different aesthetics for two different editions? Actually, that shouldn't even be the question. Make him pick a side!

The visual incest between Vogue and GQ Portugal is already quite nauseating. No need for it to extend to another Vogue edition.

 

[Benn98]

Can anyone tell me if it's normal for Condé Nast to have one individual working, with a top position, at two different Condé Nast magazines at the same time?

I found it curious regarding the current Vogue Portugal - Vogue CZ situation as I've never heard of it before and I'm really interested in understanding how both offices work.

Yeah, I've certainly not heard of it. Stylist can moonlight or their shoots are sold off to other editions, but a high level exec working on two different editions? Makes no sense. Even if it is as Caioherrero is saying, then it's still ridiculous. Both positions would require creative direction. Is he really that versatile to manage two different aesthetics for two different editions? Actually, that shouldn't even be the question. Make him pick a side!

The visual incest between Vogue and GQ Portugal is already quite nauseating. No need for it to extend to another Vogue edition.

 

[GivenchyAddict]

It certainly might explain why UK Vogue feels more like an exercise in PR than the crafted output of a dedicated editor. His heart isn't in it because his eyes are on the horizon.

Well a discussion with some PR at a major house was about confirming Anna is about to leave and that everything about UK Vogue was a trial.

Actually you can feel it, he just shows so far how to please brands and prove that he can come with a long list of contributors for US Vogue .

 

[GivenchyAddict]

It certainly might explain why UK Vogue feels more like an exercise in PR than the crafted output of a dedicated editor. His heart isn't in it because his eyes are on the horizon.

Well a discussion with some PR at a major house was about confirming Anna is about to leave and that everything about UK Vogue was a trial.

Actually you can feel it, he just shows so far how to please brands and prove that he can come with a long list of contributors for US Vogue .

 

[MON]

If Edward gets the job, I wonder which magazine US Vogue will share a cover with.

Actually you can feel it, he just shows so far how to please brands and prove that he can come with a long list of contributors for US Vogue .

This is what really bothers me. The focus seems to be as to what and who they can bring into the magazine rather than as to what change they can bring into it. Editors need to realize that the magazine industry is dying. Heck, at the very least, the print industry is dying while the digital age is nowhere near its peak. Its foolish for them to believe that all that will ever matter is what brand deal and who they can bring into the magazine to contribute. We're no longer living in the age wherein clout matters. The average reader does not care about those things. If you produce a rubbish magazine, people will not buy. All efforts are focused elsewhere instead of planning how to drive up a magazine. This applies to all magazines as we speak.

Every editor just wants to be hip and cool, but how can you do that when your magazine ceased publication

 

[MON]

If Edward gets the job, I wonder which magazine US Vogue will share a cover with.

Actually you can feel it, he just shows so far how to please brands and prove that he can come with a long list of contributors for US Vogue .

This is what really bothers me. The focus seems to be as to what and who they can bring into the magazine rather than as to what change they can bring into it. Editors need to realize that the magazine industry is dying. Heck, at the very least, the print industry is dying while the digital age is nowhere near its peak. Its foolish for them to believe that all that will ever matter is what brand deal and who they can bring into the magazine to contribute. We're no longer living in the age wherein clout matters. The average reader does not care about those things. If you produce a rubbish magazine, people will not buy. All efforts are focused elsewhere instead of planning how to drive up a magazine. This applies to all magazines as we speak.

Every editor just wants to be hip and cool, but how can you do that when your magazine ceased publication

 

[GivenchyAddict]

^well I totally agree with you but when you can see that some people follow a designer with no talent (Virgil Abloh/Demna) just because he is hip and cool, we can't blame editors and any fashion insider to try to be the same.

The problem is the industry itself which is not focused on what really matters : creativity, pushing forward, delivering a message, reaching new standard of beauty etc.

Edward has to show he has the same rolodex as Anna to feel in her shoes because when she will leave, a lot of people will follow her and he will have to replace all of them.

 

[GivenchyAddict]

^well I totally agree with you but when you can see that some people follow a designer with no talent (Virgil Abloh/Demna) just because he is hip and cool, we can't blame editors and any fashion insider to try to be the same.

The problem is the industry itself which is not focused on what really matters : creativity, pushing forward, delivering a message, reaching new standard of beauty etc.

Edward has to show he has the same rolodex as Anna to feel in her shoes because when she will leave, a lot of people will follow her and he will have to replace all of them.

 

[Deleted member 130879]

Yeah, I've certainly not heard of it. Stylist can moonlight or their shoots are sold off to other editions, but a high level exec working on two different editions? Makes no sense. Even if it is as Caioherrero is saying, then it's still ridiculous. Both positions would require creative direction. Is he really that versatile to manage two different aesthetics for two different editions? Actually, that shouldn't even be the question. Make him pick a side!

The visual incest between Vogue and GQ Portugal is already quite nauseating. No need for it to extend to another Vogue edition.

My experience with magazines, work wise, is not in the fashion industry but with music. "Common" journalists work on "exclusive" contracts country-wise and very strict semi-exclusive contracts worldwide. I know of editors that had to refuse jobs working for other magazines, even in a different country and language.

That's why I asked. Maybe the people in the music industry are a bit more paranoid or strict, but there are very few journalists writing for two different magazines, let alone someone having a creative roll on both. It might have been the case with fashion, since everything is a bit more "fluid" here but, as I said countless times on this thread, fashion magazines seem to work on a very peculiar way and I never know what's normal or not...

 

[Deleted member 130879]

Yeah, I've certainly not heard of it. Stylist can moonlight or their shoots are sold off to other editions, but a high level exec working on two different editions? Makes no sense. Even if it is as Caioherrero is saying, then it's still ridiculous. Both positions would require creative direction. Is he really that versatile to manage two different aesthetics for two different editions? Actually, that shouldn't even be the question. Make him pick a side!

The visual incest between Vogue and GQ Portugal is already quite nauseating. No need for it to extend to another Vogue edition.

My experience with magazines, work wise, is not in the fashion industry but with music. "Common" journalists work on "exclusive" contracts country-wise and very strict semi-exclusive contracts worldwide. I know of editors that had to refuse jobs working for other magazines, even in a different country and language.

That's why I asked. Maybe the people in the music industry are a bit more paranoid or strict, but there are very few journalists writing for two different magazines, let alone someone having a creative roll on both. It might have been the case with fashion, since everything is a bit more "fluid" here but, as I said countless times on this thread, fashion magazines seem to work on a very peculiar way and I never know what's normal or not...