BEVERLY HILLS, CA – July 25, 2012 – Oxygen Media today announced that world-famous supermodels Karolina Kurkova and Coco Rocha will join renowned supermodel and businesswoman Naomi Campbell on ‘The Face’ a new reality competition series that features aspiring female models in their quest to win the opportunity of becoming “the face” for a well-known brand. This powerhouse trio of supermodel coaches will be responsible for molding, nurturing and transforming the promising contestants as they compete for the career opportunity of a lifetime. Additionally, famed fashion photographer and former model Nigel Barker will host the series. Oxygen has also tapped Andrew Frank, a veteran showrunner (“The Amazing Race” and “Survivor”), as executive producer. “The Face” is scheduled to air in 2013 and casting for the aspiring models is currently underway.
Oxygen viewers will gain access inside the world of modeling with “The Face,” which features three teams of models, each led by supermodel coaches Campbell, Kurkova and Rocha. The coaches will scout and choose their teams from aspiring young models nationwide before guiding them through assignments, which include photo shoots, runway shows and commercials for some of America’s best known brands. Throughout the series, the supermodel coaches will mentor these young hopefuls taking the lessons and skills they have learned and using them to guide their teams through challenges that accurately depict what it takes to have a career as a model and be the face of a brand. During the process, these young models will be exposed to the very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become ‘The Face’ of a well-known brand, earning a real contract as the brand ambassador. As the image of this brand, the winner will become a spokesperson for that company, representing it from all angles – in print, on-air and at brand-hosted events.
