The Ins and Outs of Attendance at Fashion Week Shows

I'm so happy all my credentials are set & registered and now the invites are coming in! But a lot of the KCD shows I want to attend all have different contacts within that company. I'm wondering if I should request access through my own personal contact at KCD or if I should contact all the PR people separately? I can't decide. Thoughts?
 
a friend of mine said that for the vivienne westwood show someone she knows just went in one of her shops and asked for an invite and that was it. it seems to good to be true???
 
The Fug Girls Answer Your Fashion Week Questions

29_parkerposey_lgl.jpg
Filming a (failed) sitcom and going to shows can
wreak havoc on a girl, eh Parker?Photo: Getty Images

When we put out a call for questions about Fashion Week, we had no idea you guys would come through in such awesome droves — nor with such burning curiosity about Chad Michael Murray. Here's a sampling of answers that we hope cover the spectrum, and at least partly satisfy your curiosity about what is certainly the best job we've ever had. Let's start with the obvious: What in the world do you guys wear?! How do you decide?

THE FUG GIRLS: February is a whole different beast — the main goal: to retain feelings in your extremities while trying to flag down a cab on a street corner — but for September, because you don't know if you'll get summer or autumn temperatures, we keep it simple and bring layers. You'll see us in a lot of lightweight dresses and heels, some from random shops in L.A.; some by Theory or DVF, etc., that we picked up during a weak moment at Bloomingdale's or at the Barneys Warehouse Sale; and very often from the likes of J.Crew, H&M, Zara, Banana Republic, and Club Monaco, because at the end of the day we're regular girls who have not won the lottery (yet). All of the aforementioned brands will definitely make an appearance at least once if not more, from at least one of us. To be honest, even if we sound like crazy overpackers (which … we are), we usually each bring double-digit dresses for the eight days — which allow for us to change midday if it rains or gets super sweaty, or we're going to a dressier evening show — and some skirts and tops for variety, as well as jeans to fall into toward the end of the week once we're too tired, blistered, and full of bagels to care.
Shoes are by far the hardest thing to pack, because they eat up space, they're heavy, and we LOVE THEM. We're suckers for a hot pair of stilettos, and — like a lot of women — shoes are our favorite thing to buy. With the rain-or-shine aspect of Fashion Week, we never know what pair we'll feel like wearing — which leads to a lot of, "I can cram ONE more in here, I think…" Cut to one of us sitting on a suitcase while the other struggles to zip it shut. The housekeepers at our hotel must bust a gut every time we come to town, because we often have to keep all the shoes lined up on top of the armoire. There's always a pair of boots in the mix, some flats, and then a gallery of heels in various heights. It is ALL about assuming you'll have blisters, and bringing shoes that hit your feet in different places. Our Fashion Week involves a lot of trekking across town, waiting in line, and occasionally standing at a show where you're squished in so tight you only even have room for one foot, so you'll want to be able to endure it without wishing someone would hand you a hand saw for easy foot removal.
As for accessories, we're both fairly minimalist — it's just so easy to drive yourself crazy with the specter of being surrounded by fashion journalists, so we're constantly reminding ourselves not to do anything we wouldn't do at home. Just because we're headed to Bryant Park doesn't mean we need to get wacky with hypertrendy scarves or arm warmers or fur corsets; we just want to get in and do our thing, and get out again and go buy a Diet Coke and gossip about what we saw. However, sometimes we do find ourselves wearing far more eyeliner than usual.


I'm a boring, sloppy law student with marvelous friends who have weaseled me into some shows for Fashion Week — Charlotte Ronson et al — and to put it very bluntly, I have NO IDEA WHAT TO DO OR NOT TO DO. General, expansive tips?
FUG GIRLS: The clothing thing used to stress us out, too, especially because oftentimes we are boring, sloppy bloggers who work in our sweatpants. But now that we've got a few of these under our belts, we've learned that the beauty of Fashion Week is how ANYTHING goes — pretty much every trend is showcased on somebody, so we try not to get too caught up in worrying about ourselves any more than we would in our daily lives. Here are a few keys to keep in mind:
1. Short of dressing up as a leprechaun or lighting yourself on fire, you'd have to work super hard to stand out as the best- OR worst-dressed person in the room. When there's a woman in a bedazzled fur turban making the rounds, your skirt is beside the point, so just relax and ogle.
2. Like we said: If you shop at H&M, Forever 21, J.Crew, etc., you're not alone. In fact, someone might be wearing the exact same thing you are, and unless you are a celebrity, that's okay — last September we saw four or five people in the exact same things we'd brought, and we went ahead and wore them too. After all, most attendees at Fashion Week aren't made of money, and tragically, wishing one-of-a-kind designer frocks grew on trees does not make it so.
3. In that vein, don't lose sleep over, say, whether you're carrying last year's bag. Sometimes we've got a purse from Target, sometimes it's Kate Spade, or anything in between (including, once, a purse one of us bought in Beijing that was a hilariously flagrant D&G knockoff but which held a LOT of stuff). Honestly, most of the time we don't even know which bag we're going to bring until the day we leave. The only rule for us on that score is this: Bring one that's big enough to hold a notebook, phone, camera, Band-Aids, possibly some deodorant — it's HOT in those tents sometimes — lip gloss to feel better when the rest of us is sweaty, and definitely some flip-flops.
4. We're serious: flip-flops. Love them or hate them, if you — like us — do not have a car and driver whisking you around town, they are an invaluable shoe swap when you need to schlep to another show, the subway, the sandwich shop, or your hotel.


Do people recognize you at the shows — designers, celebrities, Fug favorites like Chloë Sevigny — and if so, is it high noon at the OK Corral, or are you able to observe more unnoticed? Do you ever get people sucking up to you horrendously once they figure out that your pen is mightier than their leggings line?
FUG GIRLS: Nobody has recognized us that we know of — and honestly, we'd be surprised if they ever tried, not least because the cluster of reporters, photographers, and flashbulbs is so dizzying. We're pretty sure celebrities barely have a chance to check that they're in the right seat, much less wonder where those two cranky girl bloggers might be. And we're never backstage, so we don't interact with the designers.


Of all the celebrities you've seen at Fashion Week, were you surprised by any of their appearances? Whose skin looks like leather? Who has secret varicose veins and bunions? Who shows up all flaky from some chemical peel?
FUG GIRLS: Parker Posey looked a little rough last season, although having since seen her terrible short-lived Fox show The Return of Jezebel James, we can understand why. As former models go, we weren't blown away by Veronica Webb and Helena Christensen, both of whom mostly looked tired. However, most of them are all spackled up and dressed to the nines, so we're more struck by people who don't get sufficient credit for their hotness — for instance, in person, Aisha Tyler is six feet of awesome.


Is there an obvious presence of stylists attending with the various celebrities, or is it something that is kept hidden a bit so as not to spoil the illusion that said celebrity is responsible for her own look?
FUG GIRLS: It depends. Rachel Zoe, for example, attends a multitude of shows on her own, and we’re sure that other stylists do too, since scouting out the latest fashion is an integral part of their jobs. We’ve definitely seen celebrities seated with people to whom they whisper about items on the runway, and we assume at least some of these folks are stylists rather than just unfamous pals, especially since it seems like it'd be an uphill battle to pretend — especially around fashion journalists and other stylists — that anyone is working without a net anymore. But celebrities are often seated in a clump with other celebrities — as if to protect them from people who have never been in Us Weekly — so it’s hard to say how much of an entourage is there with them but sitting elsewhere.


How do you manage to recognize all of the socialites and minor celebs so well at the shows? I am always impressed by your eagle eyes!
FUG GIRLS: It helps that our day job involves looking at endless pictures of any chucklehead who attends the opening of an envelope. Eventually you realize that you’ve somehow memorized the faces of all kinds of different people. But we screw up all the time. We’ve “seen” everyone from Bruce Dern to a Cheetah Girl to Victor Garber before realizing we were totally smoking crack. We once thought Gwyneth Paltrow was at a show, and it turned out to be a dude. Nine-point-nine times out of ten — hey, nobody's perfect — if it's in our piece, we confirmed it, but in the moment we have seen some crazy, fictional things.


Based on last year's shenanigans, who are you most looking forward to observing and reporting on?
FUG GIRLS: As celebrities go, it tends to depend on who has something to promote, so it’s fun to anticipate which starlets will be making the rounds this time. We’re crossing our fingers that we'll see the new 90210 cast, and because we were stunned last September when Gossip Girl only ponied up Leighton Meester (who went almost unnoticed) and Taylor Momsen — who was late and missed her photo op — we’re keeping an eye open for them. Please let Ed Westwick show up in a turtleneck.


Do you ever get swag bags at the shows? And if so, what's in them?
FUG GIRLS: It varies and frequently is tied to who's styling the show or what new item the designer is promoting. For example, Derek Lam usually gives out a huge bag of Kiehl's because he often works with them, and Diddy put not one but FOUR of his fragrances — two huge bottles, two small — in a Sean John gift bag last year. Sometimes all seats have something on them, sometimes designers only put them in certain rows, and others don't do anything. Occasionally, the front rows will get more elaborate goodies than those behind it. For instance, Karen Walker almost always gives out bags with nail polish and a random item of hers (a scarf, fragrance), but one season, front-row dwellers also got sunglasses. Betsey Johnson usually tosses in some kind of animal-print thong, and Kimora Simmons gives out Baby Phat–branded notebooks full of color photos of her — and famously last year gifted the front row with a crazy-trashy Kimora doll. It's the only piece of swag we're crushed to have missed.


How does the rest of the fashion world react to Tyra and her Top Model coterie? Is she taken seriously or do people cringe, roll their eyes, and find a different seat?
FUG GIRLS: We've only seen Tyra twice, but she keeps it low-key and isn't stomping around trying to make the fashion shows all about her, which is a relief. She doesn't seem to run with her ex-contestants or current co-judges, so they're all treated separately and with about as much fanfare as you'd expect them each to command — with the exception of Nigel. People LOVE Nigel Barker. He is always graciously posing for a photo with somebody, and we'll never forget the time Miss USA hit him up for a business card.


There are many questions in this world, but none so mystifying as the walk of the male model. It is too stiff and weird for words. Like a woody object has intruded on a posterior orifice. Why on earth do they do that?!
FUG GIRLS: Honestly, we'll never understand why they stomp around like Eurotrash serial killers with wedgies. It's one of life's great mysteries. But at the same time, we wouldn't want it any other way: They sate our Fashion Week man-candy cravings with HILARITY. And nice abs.







Source/ NYmag.com "The Cut" by Amy Odell
 
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thanks for posting.
their dressing advice is well-taken - I too will be rocking the DVF, Theory, etc. but mixed in with CDG, Marant, and Miu Miu. I actually want to wear my DVF Mondrian dress one day, but do you think it is too flagrantly "last season"? :rolleyes:

My first FW outfit (for the 4th) is actually a fairly inexpensive tan & black lace dress worn with a $2,000 tan long blazer and Miu Miu wedges (or possibly Steven by Steve Madden wedges, depending on when they arrive in the mail ;P). I'm open to all options, and as long as the quality is good, mix and match at will. I want to wear tights with some of my dresses, but I'm concerned it is going to be far too hot.

I don't know what kind of notebook to buy...Moleskin, I guess? It probably isn't an issue.

I'm going to FIVE shows on Friday 9/5, :shock: so I'm a bit overwhelmed, as I have interviews to conduct at 2 or more.

P.S. Is Venexiana really worth attending? :rolleyes:
 
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^^YES! Venexiana put on an awesomely fun show last season!!


Ahh really? It just seems like they always present at BP and yet very little is ever said in praise or even in mention of their shows. All I know is that the second I was on IMG's list, I got an invite from Venexiana that basically screamed, "Come one, come all!".

I know Kati Stern features fur prominently in her collections and that she tends to style her models in overblown Russian mafia princess ensembles. I also seem to remember her choosing some rather unfortunate runway music for her last show.

The main issue for me, however, is that I am attending 4 other shows that day, all of which are frontloaded into my schedule (basically 10 til 2 straight). As I am covering/profiling all these shows, I need some time to gather my thoughts and write in time for my deadlines. I thought maybe I'd cut out by early evening and spend the night writing. If I go to Venexiana (which is at 9pm), I won't be home til 11 or so. Of course, if I bring a laptop and update from a wifi spot, then all this will become miraculously more feasible.

Sorry just thinking out loud here...
 
Anyone knows about the fashion week organizers of Milan and Paris?

That can provide the media abroad with a full set of invitation of shows and shuttle bus tickets.

Anyone knows about the website or other contacts? Thank you!!! :D
 
If you want tickets for a show and you know that no one is going to send them to you without you asking - What do you do? You ask for it!

If you want tickets for a show, you send a request to their PR-office, like most people do - (the information on who exactly to contact is usually on the Fashion Week-websites, at least I know it's usually on the Paris-one). You explain to them your role, who you've worked with, how many readers your publications has, etcetera, where you want your tickets sent - you write it exactly like you would with a normal request.

So what if you're not a stylist who's worked with Vogue Italia on a regular basis? If you don't have a magazine with 30 000 readers? Well, then you got no luck cause the stressed out (possibly un-paid) assistant responding to the hundreds of requests surely has a big index of every single person who is important in the fashion business right in front of her. Haha, I'm not going to put it in writing but you see what I'm getting at...:innocent:

I've also heard stories about people going to the hotels of fashion big-shots and saying "Hi, I'm the assistant of XX here to pick up the mail/fashion show tickets for him/her". But that's just really mean, not to mention most likely not going to work, so I would not recommend it. :ninja:
 
Fashion Week

I was wondering who from the fashion industry get to go to fashion week? Editors, fashion directors, who else? Stylists?

Thanks in advance! :flower:
 
Getting a press pass for London Fashion Week

I would appreciate any advice here. I am a photographer and would love to cover a runway show or two for LFW. I applied (via a photo agency who I shoot for) last year only to be told that there wasn't space for me :(

I have looked at the application form for press accreditation and, as well as a sponsoring letter from a magazine etc, you need a published photo from last years LFW. How anyone achieves this if they have never shot at LFW before is a mystery to me.

So, does anyone have any tips, or, (grovel grovel) if anyone is involved in a show and could help get me an invite I would be very, very, very grateful.

Thanks in advance

Adam
 
Paris Fashion Week (Invites)

Hello guys!!! :D
Soo here's the deal i'm going to Paris for Fashion Week FW 11.12! And i was wondering if one of you guys would have invitations to any show! Soo just that i could watch for once in my life a real fashion show!
Like Chanel, I would like to experience Karl's magic since he will leave sooner than later the house! :unsure:

If you have PLEASE I beg you give just one!!! It would mean the world to me!
HELP ME!

Love :heart: ,
Miguel Almeida.
 
Fashion Week passes don't just get handed to you... you need to be in the biz, get invited by the designer and your name needs to be on their list at the door to get in. I'm assuming it's that way in Paris, too ...
 
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If you can't afford to spend a lot of money on one designer's clothes and you are not yet 'in the business,' is there any way to see any shows? I'd like to visit New York during Fashion Week one season, but I'm only fifteen and don't have the resources some people here have. If I wasn't able to see any shows, do you think it would still be worthwhile to go just to see the people that are attending, not to mention models? I understand that it's more realistic if you have more resources, but please share if you have any helpful insight for me.​
 
You could volunteer to work the shows, but you won't be actually watching, most likely. Ticket taking, dressing models, crowd control, running errands ... things like that, maybe. Most likely you would have to be 18.

We have a thread about that ... search using keywords: volunteer, volunteering, week shows
 
Thank you for helping me out. I've seen the thread you mentioned and I will definitely be keeping it in mind for future reference. I just wish there was a way to get in now. There are limitations at my age, I guess.​
 
How I attend NYFW

I have been to fashion week twice now, and I'm only 16. I hope I can be of some help!

- You never 'just get invited' to a show. I'm a blogger and all the shows I have attended were from brands that I have blogged about. I tend to blog about a brand and then email the PR people and start forming a relationship. From there, I ask to be kept updated about news and events. If you're lucky they will put you on their invite list. If not, it doesn't hurt to ask. You'd be surprised where just simply asking a question can get you! I have been invited to the Oscar de la Renta showrooms simply because I just asked if I could after blogging about Oscar. It was great! I highly, highly doubt that they will put you in the front row, but if it's a brand I truly love I would have no problem standing. (hey, they say th photographrs pit is the best seat in the house anyway. haha)
- Age is just a number. You are never too young! I attended my first fashion show at 15.
- I try to attend the Independent Fashion Blogger conference every 6 months. You make the BEST contacts there. There is so much going on surrounding the conference and the attendees, you might score an invite to something! (also, it's held at Milk studios. The Vena Cava show was in the same venue while I was there!) My friend was there with me, and she ended up sitting next an employee from Proenza Schouler who invited her to the show! She also got invited to Diesel!
- Never beg. Asking is fine, begging is not. After I already have a relationship with a brand and I know NYFW is coming up, I can tell them I would love to photograph the collection or do a write up of the show on my site. Letting you attend their event should be beneficial for both parties.
- Academy of Art University has their fashion show at Lincon Center, and if you write an essay they might let you attend if you win. I have won twice now, and it's a fantastic show with top models and celebrities.
- Network like crazy. I got invited to the show of a designer because she was a friend of a friend. Networking is key!
-Don't turn up your nose at young designers. New designers are much more willing to let you attend. It's good press for them and fun for you! You can report about the new talent online.

Remember, if you don't get invited to any shows, don't stress! I love just chilling out at Lincon Center just because of the atmosphere. (This is how I befriended an editor at NYLON. We were just sitting on the fountain and started talking.) Shows aren't all they are cracked up to be. Yes, it's nice to feel invited and 'on the list.' But the people can often be so catty and pushy. Attending a 15-min show is quite a lot of hassle! In the end, remember the real reason for fashion shows in publicity for the brand. If you are actually determined to see a collection, just wait until it comes out on style.com a couple min after the show. I hope that helps. Good luck!

-Justine
 
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Thank you, ilovegrey. It's great information for anyone who is interested. :flower:

Welcome to the Fashion Spot!
 
I have been to fashion week twice now, and I'm only 16. I hope I can be of some help!

- You never 'just get invited' to a show. I'm a blogger and all the shows I have attended were from brands that I have blogged about. I tend to blog about a brand and then email the PR people and start forming a relationship. From there, I ask to be kept updated about news and events. If you're lucky they will put you on their invite list. If not, it doesn't hurt to ask. You'd be surprised where just simply asking a question can get you! I have been invited to the Oscar de la Renta showrooms simply because I just asked if I could after blogging about Oscar. It was great! I highly, highly doubt that they will put you in the front row, but if it's a brand I truly love I would have no problem standing. (hey, they say th photographrs pit is the best seat in the house anyway. haha)
- Age is just a number. You are never too young! I attended my first fashion show at 15.
- I try to attend the Independent Fashion Blogger conference every 6 months. You make the BEST contacts there. There is so much going on surrounding the conference and the attendees, you might score an invite to something! (also, it's held at Milk studios. The Vena Cava show was in the same venue while I was there!) My friend was there with me, and she ended up sitting next an employee from Proenza Schouler who invited her to the show! She also got invited to Diesel!
- Never beg. Asking is fine, begging is not. After I already have a relationship with a brand and I know NYFW is coming up, I can tell them I would love to photograph the collection or do a write up of the show on my site. Letting you attend their event should be beneficial for both parties.
- Academy of Art University has their fashion show at Lincon Center, and if you write an essay they might let you attend if you win. I have won twice now, and it's a fantastic show with top models and celebrities.
- Network like crazy. I got invited to the show of a designer because she was a friend of a friend. Networking is key!
-Don't turn up your nose at young designers. New designers are much more willing to let you attend. It's good press for them and fun for you! You can report about the new talent online.

Remember, if you don't get invited to any shows, don't stress! I love just chilling out at Lincon Center just because of the atmosphere. (This is how I befriended an editor at NYLON. We were just sitting on the fountain and started talking.) Shows aren't all they are cracked up to be. Yes, it's nice to feel invited and 'on the list.' But the people can often be so catty and pushy. Attending a 15-min show is quite a lot of hassle! In the end, remember the real reason for fashion shows in publicity for the brand. If you are actually determined to see a collection, just wait until it comes out on style.com a couple min after the show. I hope that helps. Good luck!

-Justine

THIS.

yes, it is fun to attend the shows and see the spectacle and the clothes, but at the end of the day, it is work...and it helps to having been working towards this the entire year...
all of your suggestions are very good...
i have also attended the IFB conference, which is a great place to make connections...
emailing the PR people from a brand is another great way to garner an invite (it helps if you've been promoting the brand throughout the year, and not just emailing for an invite around fashion week)...
yes, you will probably end up in standing room, but as a show is closer to the start time, the PR team/volunteers do have people come down to fill in seats, so you may end up in the 2nd or 3rd row...
 
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