for those who want to know... the article doesnt say too much... but here´s a summary:
first explain why they had the idea of creating a new line: as we know they wanted to find the perfect t and finally the made a complete line.
then why they chose the name: The Row is refered to Savile Row and the idea of luxury that this place represents.
Boutiques where the line is going to be available between others: Maria Luisa in Paris, Barneys NYC, 10 Corso Como in Milan, Harvey Nichols in London...
the main developers of the line are the Olsens (the article dont say anything more about it, but I guess there are more people involve, maybe people who know about that bussines) and then talks a little bit about their live & company: Dualstar...
the interview and shoot was made in Mercer Hotel NYC, the article makes a reference to what they are wearing and what they usually wear: mixing Chanel and Oscar de la Renta with vintage dresses...
the line is decribed as clean, intimate and sophisticated, focuses on basics and mixes grey, black and beige. the main piece is the t-shirt (describe as chic and contemporary, very long. they seem mini-dresses). other items are leggings, ultra-fined cachemire cardigans, smokings... ashley says that the line is very personal and marykate adds that they wanted to create a line that they could wear.
the conclusion of the article is that The Row is not as any other celeb-lines (it´s more refined, feminine and concentrated on essentials, it´s not just a whim) and as ashley says: "fashion is not a game".
and that´s all! hope that helps to understand the article.