PDFSD
Well-Known Member
- Joined
- Mar 27, 2024
- Messages
- 940
- Reaction score
- 2,490
Sure i agree it not the worst what is being shown post Tom´s exit to be fair even Tom did many lukewarm presentations and ads during his own time at TF) ,but for me since i know the toxic climate in the studio i feel less hopeful or supportive of this guy and the interview with Suzy matched what i have been hearing from workers there regarding his strength or (No)vision.@THD96 , @PDFSD : I suspect corporate pressure has him all over the place and no distinct POV, since a brand has to appeal to everyone and no one in particular these days: The waif/twink castings to appeal to gen z/alpha; the inclusion of tacky eyewear to appeal to the masses; the everything-and-the-kitchen-sink and that random, r*tchet velvet tracksuit that has no place in a seasonal presentation and should only be relegated to a staple for online shopping. All these commercial components reek of corporate meddling. …I’m impressed the restrained at the absence of a logo tee… And having Tom putting him on blast can’t exactly inspire confidence in his own abilities.
The brand, with its new corporate owners, and in this fashion era, can’t afford to be as personal and exclusive as even when Tom debuted his own namesake. I still like that debut and it was very fitting for his own namesake: It was nothing new, but it was very exclusive, very personal, very rich, and very much for how a certain type of women dressed. And there’s still a semblance of this exclusivity, this personality, in what Peter’s offering. There are some really strong and covetable separates. Peter really needs a strong, tight edit for to showcase this. Why not add a few more croc (-embossed?) pieces: Croc opera coat, croc car coat, croc trench… even if it’s just embossed, even a sueded version would look luxe to add a strong, decadent element to pull this offering together. That would be a start… (Can’t loath the footwear enough: It’s as if they ran out pulled all the leftover rejects from a Saks outlet that no women would be caught dead in since Payless Shoes had already ripped off the design by the late-2000.)
And despite his shortcomings, he deserves to stay. The foundation of the brand is still intact, and there re still separates I will purchase— unlike so many other great brands I once adored and now loath; Prada, Helmut Lang, Burberry, McQueen, Givenchy,.. ( I did buy a pair if current-day Burberry boots. But had the soles completely replaced since there was this huge, colourful, tacky Prorsum logo that made me feel like I was a toddler had I not replaced it.) But Peter needs to desperately hire new teams— both for the fashion department and the marketing department.
Makes me root for someone more able and willing to bring effortlessly TF ´s chic sexy joyfull grown up excitement for the TF brand within the TF codes.
I understand corporate meddling but a think we give the scary business people to much weight of power in in thinking that they sketch the shoes and bags and decide the final styling etc i am sure you know what i intend to say.
A brief can be we need to speak to X group etc but its Peter and his team to fill in the dots ...
I find it hard to shop for myself at the big brands once i adore, i agree with your points on this 10000% so much is so tacky branding.