At first when this thread started and the initial comments were like "oh it's obviously a coincidence, people have too much time on their hands" - I thought yeah, give LeBron a break, don't ridicule his achievements (I dunno why I think being on the cover of Vogue is an achievement) it's awesome that they thought his credentials as a Basket Ball Player are high enough to think his image could move covers off the shelf. This is important as this is a woman's magazines, and the cover stars need to appeal to them, hence why celebrities have taken over from anonymous models.
However after reading all the comments it has got me thinking, why is the cover so bad? Even for US Vogue. I live in England where Basketball is less popular than Soccer is in America, yet when I think of black sports stars really making a name for themselves or are already starts I think, Michael Jordan, Tiger Woods, Thierry Henri, Serena Williams, Venus Williams, etc. Their covers and endorsements are always classy and appealing, I think wow they look great not "they're doing this to get black customers interested". That is what I think when I look at how Black people are portrayed by US Vogue. It's ridiculous. The idea that everything in media has a subtext and pre-planned message is very important, and media relies on subliminal messages.
For example, until I watched the Gilette Champion ad carefully I didn't realise that it ridiculed Tiger Woods right at the end, it just didn't occur to me, but it is disrespectful. When I saw it I didn't think two black stars and one white one, I though they were all presented fantastically, they all look distinguished, handsome and well groomed and on the whole the ad has a great message to young aspiring sportsmen. When I checked youtube however there's quite an uproar about it. Had I not seen this thread I would have said "people have too much time on their hands".
http://www.youtube.com/watch?v=l4L3bm6m3KQ
An example of where I a cover got it right is Richard Hamilton’s GQ cover. Sharp suit, slick photography, great pose, very typically GQ-esque, on par with the covers before and after it with people of different colour. The only problem is I wouldn’t have guessed he’s a Basketball player, but I can definitely tell he’s an athlete even though he’s in a suit. Unlike the Vogue cover, Richard Hamilton looks very poised and in control of the shot.
LeBron looks crazy, they can have him in his Basketball outfit in a strong stoic pose and we’d still know he’s an established sportsman. People may argue that like Jennifer Hudson’s cover it’s the Shape Issue so there needs to be action in the shot, well to that I say why do the editorials inside with Trentini and Michael Phelps and Doutzen and Apollo look so elegant and great? They could have had LeBron in a suit holding a basketball, they could have had him in his sportswear about to "shoot a hoop", that would be him in action, he looks like he’s going to tackle someone in a fit of rage as a football player would, which is why it’s disturbing.
I have the same issue with Jennifer Hudson’s cover, she’s a singer who acted in a blockbuster musical, much like Nicole Kidman did in Moulin Rouge, yet they always make Nicole, Drew and Kiera look like Princesses. Jennifer looks like she wants to eat the camera.
Then again Liya Kebede’s Vogue Cover was gorgeous.
However when Chanel Iman made the fold out cover of the May 2007 Top Models cover, everyone screamed affirmative Action. Despite the fact that in a sea of sleepy looking Blondes, Chanel looks GORGEOUS. So in a way I do feel bad for Wintour, she can’t win.
Also can someone tell me why Gisele is on the cover? What new milestone has she achieved? I don’t remember anything, that’s quite perplexing in itself, she’s made the front cover before, she’s not an athlete, by all accounts her chest area is surgically enhanced. So why is she on the cover of a shape issue? Why not a female sports star who is at the top of her game? Maria Sharapova maybe? There’s countless young tennis stars who are getting really famous with fantastically toned and sculpted bodies, this would have been good for young aspiring female athletes who read Vogue, or maybe they’d see this on a shelf and think "WOW, she’s sporty and femine/glamourous". Maria is also tall, younger than Gisele and actually a sports star who is a model so seeing her in Calvin Klein with LeBron would be so exciting, not to mention more fitting. Instead it looks like LeBron is kidnapping a Leo Dicaprio’s girlfriend. Which frankly makes no sense until you buy the magazine and read the contents. The other thing that just occurred to me was just how old the cover image makes LeBron look, he’s born December 30th 1984, whereas Gisele is born July 20th 1980, she looks so much younger than him yet he’s 4 years younger than her, I would have guessed his age at around 30 because it’s the first time I’m seeing him.
Having said that this shot with Raquel Zimmerman seems to have the same undertones of aggression against females but I don’t feel like it’s a great shot anyway. Definitely not cover worthy.
They Managed to make Michael and Trentini look like Adonis and Aphrodiete.
In Summation (sorry for the tediously long read) why wasn’t this the cover, it’s a beautiful and serene shot.
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