Versace F/W 13.14 : Kate, Saskia, Dominik, Matt & Travis by Mert & Marcus

My favourite campaign of the season (and most of them haven't even surfaced). Everything about each image is perfect and captures the essence of the collection perfectly. I love when Mert & Marcus produce simple studio shoots because their focus is always on the girl and the clothes - which is what matters most. All of these images sell the collection (even the menswear to me) and make everything seem very wearable.

I also mentioned before how I admire the layout and placement of the Versace logo. There's an advert (the one with Kate and the 3 bags) inside UK Harper's Bazaar's August issue, which stopped me whilst flicking through the issue. It's very clean, clear and direct - totally eye-catching amongst a magazine's layout.

I just feel the need to broadcast over and over how fantastic Kate Moss looks in these. A platinum blonde does scream more punk to me, but the brunette totally works here. Plus, you have Saskia de Brauw who is the epitome of punk here (blonde, short hair et al) As I mentioned before, the brunette has given Kate a whole new look - bravo. It's also pretty safe to say Kate's the main focus of these adverts. Saskia does dominate all her shots and looks terrific.. but it's just Kate, Kate, Kate for me.
 
I can't believe they actually used the same photo of Kate twice, why they photoshopped the sleeves and the back of her leather jacket but didn't shot another photo?

i'm guessing one is used for more conservative markets (Arabic countries)?

that said, i'm in awe of the photoshop, cause that's a pretty damn impressive fake sleeve imo
 
It's so crazy how much I've fallen in love with Versace this season, even though I've still only seen the campaign online I already know it's going to be my favourite once the September issue of Vogue is released because we all know you've come close to the editorial prints when you scan through 5-6 pages of Versace ads.
 

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