They look like terrible test shots, the lighting isn’t right, styling, casting, the hair & makeup too. The whole editorial is missing the drama & glamour that it needs to elevate the clothes/concept.
Txema Yeste would of been a great choice of photographer for this, similar to his Karlie Kloss Vogue Spain December 2019 editorial which was in the same vein, that would of brought this cover/editorial to the level it needed to be.
He Cong, Karlie Kloss, Fei Fei Sun, Grace Elizabeth, Imaan Hamman & Maria Carla would of been better choices for the cast. Models that already possess a grace & dramatic flare that this needed.