The main problem with creating more editorials like the one you mention is coincidence. That editorial had several things working for its greatness, many behind Walker's choice.
First you have an amazing out of this world model willing to do ANYTHING for the perfect shot. And besides McMenamy I only know two models capable of that: MariaCarla Boscono and Guinevere Van Seenus.
Then you had an available location, $$$$$ and objects to play with. It is not like everytime anywhere you have those things available.
And finally... The styling. He has to work with the styling he is given and the stories have to play well with both styling and model. And that is difficult, more difficult than most seem to believe. If by the time he did that "mermaid themed" shoot he only had colorful collection things would have been quite different. Designers aren't making it easy for both photographers and stylists to create something beautiful and new/fresh.
Kristen is eternal to me.
But there are others, besides the ones you mentioned, even lesser known and unknowns, that could rise to the occasion. I’m always a fan of new faces in high fashion. I can’t get my eyes off the model in
Hunting in Hackney. She reminds me so much of Christy Turlington. She’s what a new face is all about to me: A muse. Too bad she’s in such a terribly bland shoot that resembles a catalogue shoot or a Hilfiger campaign. But what a face and presence. She saves this issue for me.
Budget is not an obstacle preventing him from producing another shoot like
Far Far From Land. The production there wasn’t really any greater than all these props that goes into his usual Wonderland-esque gimmicks. For all we know, the
Far Far shoot could have taken place at a friend’s residence and the tank could have been an old rental rather than a custom-build prop— unlike all the silly menagerie that’s typical of his shoots which seem to be built just for a specific shoot. Even the mermaid costume is no different than his usual Toy Soldier and Raggedy Doll costume-budget— maybe just from a more talented costume-maker. A designer piece that’s submerged in water may be forever ruined, but that may be at no cost to W.
But you’re right: It’s the talents, the vision and the details that
Far Far From Land has in spades that I just don’t see in his typical shoots. There’s richness, mood and an otherworldliness that comes off effortlessly and genuinely magical—I can smell the sea and feel the story in those shots; something I just don’t see in these forced, toy-diorama sets he regularly churns out. Which is odd, since it’s more or less the same team, Jacob K being the stylists and these famous faces being the stars.
Maybe you’re right that it’s purely coincidence that
Far Far From Land turned out the way it did— that it’s not typical of his work to turn out so radiant… That’s too bad if that’s the case. If he is capable of such richness, I wish he would make more of an effort rather than stick to his comfort zone. (The horses are so terribly photoshopped into the images for the Kate edit that I don’t know if it’s intentional since the room looks digitally expanded to give it a dreamlike perspective, or they’re just sloppy. That’s another problem I have with his work: I don’t know if the gimmicks are intentionally sloppy, like the terrible fishbowl sense he uses for example, or he thinks it looks good…)