Vogue Italia January 2020 : The ‘No Photoshoot’ Issue

[Style Savvy]

This is a new low, even for Farneti's Vogue Italia.

 

[tigerrouge]

It's a first: Vogue Italia has never had an illustrated cover

Emanuele Farneti, YOU KNOW NOTHING. You can buy posters online of the illustrated covers of Vogue Italia.

If he'd said he was reviving the tradition of having an illustrated cover, then yes - but to say there's never been one is to show such complete ignorance of the history of your own magazine, the man cannot be anything else but a moron.

It would literally take you a few minutes to look through the condensed cover history of the publication (late 80s, very early 90s) to see that illustration has been on the front before. But no, the editor cannot be bothered to do that.

 

[caioherrero]

For all we know, this might be the final nail in his career’s coffin.

Idk nothing, there’s rumors about him going away?

 

[Benn98]

Italian Vogue Won’t Publish Photos This Month

Fashion’s favorite trend — sustainability — comes for print magazines.

By Jessica Testa
Jan. 2, 2020

What is a fashion magazine without photo shoots? Without those glossy images of models, photographed in glamorous locales and produced by a small army of hairstylists, makeup artists, editors and assistants?

It’s a more environmentally friendly magazine, for one. Or so says Italian Vogue, which aims to make a statement about sustainability this month by omitting photo shoots.

In his January 2020 note to readers, Emanuele Farneti, the editor in chief, described what it takes to fill one issue of his magazine (in this example, the traditionally thick September issue) with original photographs:

“One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries. Lights switched on for at least ten hours nonstop, partly powered by gasoline-fuelled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras …”

Owning up to this pollution was important to Mr. Farneti, particularly after he and the 25 other international Vogue editors made a pledge in December to help “preserve our planet for future generations” and show respect “for our natural environment.”

obsession with projecting sustainability. But “declarations are not enough,” Mr. Farneti said in an interview.

“It’s very important that you actually act,” he said.

Vanessa Beecroft presented a figure hunched over, as if trying to contort her body to fit the confines of the magazine cover. Ms. Beecroft, a frequent Kanye West collaborator of late, said the cover is her first illustrated fashion project.

Milo Manara’s lingerie-clad model, Olivia Vinten, wears red latex gloves and wields a black leather whip, posing in front of dreamy pastel clouds. Mr. Farneti said there was some debate whether it was fitting “to bring back eroticism on the cover of a women’s magazine” in this era of women’s empowerment.

“But at the end, we decided that the girl is so in control,” he said, describing the image as inspired by Michelangelo’s “David.”

Franca Sozzani, the magazine’s former editor, famously published an issue featuring only black models, and she courted controversy throughout her reign with editorials themed around domestic violence, the BP oil spill and the war on terror.

Since taking over the magazine following Ms. Sozzani’s death in 2016, Mr. Farneti has continued the tradition. In 2017, he made headlines for putting a same-sex kiss on the cover, then dedicated an issue to women over 60. (He’s drawn criticism, too; in 2018, for example, the magazine was accused of putting cover model Gigi Hadid in blackface.)

The magazine would not disclose the amount of the donation.

New York Times

 

[kasper!]

He should have called someone like David Downtown to do this issue. This is just trash...

 

[MyNameIs]

This whole thing is too absurd for words. The virtue signaling has reached a new level. Just when you think the woke can't be any more woke, we get this.

"...created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. ... the money saved in the production of this issue will go towards financing a project that really deserves it..."

So, let's unpack this. They admit that producing a fashion magazine is KILLING THE ENVIRONMENT. They also admit that you can show clothes without KILLING THE ENVIRONMENT. They also admit that by producing a magazine this way, not only do they not contribute KILLING OF THE ENVIRONMENT, they save money which can be used on something that "deserves it". In other words, producing a fashion magazine in a traditional way doesn't deserve the money spent on it. They, of course, expect praise for being so brave and sensitive to the "important issues".

But wait, they're gonna go back to the unnecessary, undeserving, wasteful, ENVIRONMENT KILLING method next month, and the month after, and for all foreseeable future. Why?

 

[celloiof]

So, let's unpack this. They admit that producing a fashion magazine is KILLING THE ENVIRONMENT. They also admit that you can show clothes without KILLING THE ENVIRONMENT. They also admit that by producing a magazine this way, not only do they not contribute KILLING OF THE ENVIRONMENT, they save money which can be used on something that "deserves it".

Exactly my point. Following this argument next step would be questioning if artists used eco-friendly paints and brushes.
I've never seen something so out of touch with reality and desperate for approval.

In other words, producing a fashion magazine in a traditional way doesn't deserve the money spent on it. They, of course, expect praise for being so brave and sensitive to the "important issues".

He sounds like his despises his own craft in a moment where fashion magazines are reaching new lows of irrelevance. Now they'll print it in non-sustainable glossy paper and next month the world destructive fashion images are back. Good.
If it was Vogue Brazil I'd say what a bunch of CARA DE PAU (portugueses for "wooden faces", a slang for "shameless").

 

[muglerette]

after 25 years i stopped buying vogue italia!!!!!!

 

[Xone]

Yeah VI needs a new direction....i think he would look less ridiculous if, i don't know, he made a commitment to include illustrated content from now on, in a way to continue this "value" and preserving the planet...something... because if next month is gonna be the same.... :/

Anyone made a comment on his ig about this? or all are good comments?,

 

[FashionMuseDior]

I'm glad everyone can see through this enviroment-friendly trendy bullsh*t that Vogue is literally spitting out this month. If you're supposedly this passionate about being eco-friendly why not go full digital then? I think somebody needs to remind them that the paper they use comes from the forest trees (that or they think we're stupid).

 

[artemovartem]

No one:

Not a single soul:

Vogue Italia: 'No Photoshoot' Issue

 

[crmsn]

I sighed.

 

[MON]

Won’t publish photos, but is a print magazine and would continue doing so in the next month. Not sure if they’re slow

 

[Vitamine W]

Fashion magazines should REALLY stay away from this revolting self-congratulatory greenwashing when they themselves are the marketing vehicles for consumerist fashion that is the second largest polluting industry in world after oil. These pathetic attempts to discuss the subject ‘or create awareness’ for one month are tragically disgusting.

 

[russianelf]

Ugh I already saw some acquaintances and bloggers praising VI for being environmentally friendly... Open your eyes sheeple.

 

[[Piece Of Me]]

The reasoning behind this is cringeworthy at best, it's not sincere and just trying to buy into a hype and get some attention on social media. The covers themselves, however, are very interesing and cool in my opinion.

 

[SLFC]

Fashion magazines should REALLY stay away from this revolting self-congratulatory greenwashing when they themselves are the marketing vehicles for consumerist fashion that is the second largest polluting industry in world after oil. These pathetic attempts to discuss the subject ‘or create awareness’ for one month are tragically disgusting.

They are too caught up in seeing dollar signs rather than making anything meaningful. Gotta milk the cow until it inevitably expires.

 

[Benn98]

So, I have it on very good authority from a source that while the Tonne Goodman cover and edit may have been 'painted' in New York by David Salle, the garments for the story were indeed shipped from Europe.
Makes sense because unless the edit would feature only American-made clothes, the looks would have had to get there somehow, right? So Farneti is not only an opportunist by jumping on the eco bandwagon, but also a fraud? Colour me suprised.

Maybe he should've just followed the rest and give his readers a Louis Vuitton advertorial, but with products 'Made in Texas.'

 

[Scotty]

This is so dumb.

 

[aracic]

So, I have it on very good authority from a source that while the Tonne Goodman cover and edit may have been 'painted' in New York by David Salle, the garments for the story were indeed shipped from Europe.