oh god. as cute as the baby is (is it a gimmick to make people forgt how pathetic the new w is?) and as good as the photograpy is, this remains not good for me. i guess i am making early conclusions but i admired what w did with celebrities and making them edgier (eg. klein with the beckhams, bruce willis) and interesting...like they had a new side that isn't shown to the public. and this looks like a fancy tabloid now. meh.
at first i was intrigued by this new approach but i guess tonchi doesn't understand that the w reader isn't thaaaaaaaaaaaat interested in reading celebrity gossip or their lives or their babies. we want more editorials! w is losing so much with tonchi's new position in the magazine...the amazing typography is gone, the old logo and cover font are gone too (i really liked the new logo but the old one was so much better). i guess that if alex white leaves, w will be an official DISASTER.
idk, i'll just wait and see. i guess i am a bit dumb by saying all of this so early...it's just the cover but i am not liking the new w at all.