from some of the elements here, it might be a bit like something you'd expect from something like benetton.
but probably they know well how it appears in our eyes (as the last picture may imply). considering they did it that way nonetheless, perhaps they did it rightly sales-wise. they say the Y's F/W 2012 sells well.
also this is the look of the latest corner store of Y's in a big fashion building named parco.
in some way, it could correspond to the impression and direction of the lookbook. for instance the decreasing presence of the shadows, and the lightness of their appearance, etc. all the demons and spirits around yohji are disinfected under the fluorescent lights.
images from sumihito-oikawa