ANCORA?
It’s funny that we were naive enough to believe in Demna’s ability to refresh his vocabulary.
I find also very interesting that Balenciaga, out of all the brands in the world, has indulged in all the tropes people seems to hate about fashion (heavy marketing, celebrity culture, lazy merchandise, lazy shock value, lame collaborations) while getting away with it thanks of a well oiled story-telling, a fake sensation of subversion and a hole of pretentiousness that is commonly described as « Depth ».
‘At Balenciaga, it’s never about the clothes but more about everything around that makes the brand being talked about. Having the fabulous Isabelle Huppert read the construction of a sleeve or collar won’t make the sleeves more exceptional…
I think I need to touch on the presence of Diane Pernet and Cathy Horyn on the catwalk. Besides the fact that Balenciaga has put every celebrity on earth on their runway, I have to say that I’m side eyeing any active fashion journalist whose credibility depends on giving their opinion on people’s work.
Biais exist as we are all human and all have sensibilities but what is the difference between Cathy Horyn, Bryan Boy or Tamara Kalinic? They all participate in the branding of a house. Walking a show and receive gifts from a brand is the same…
For me they jeopardized their integrity.
I can wait to see how Vanessa Friedman or Lisa Amstrong, who famously illustrated herself for criticizing the « influencer pit » at Gucci last season will react to that.
I’m so ready for Demna to leave now. Maybe Sarah Burton will be the one to take over Balenciaga…She is the only one who has ever hugged Pinault at the end of a show. It would be ridiculous for him to let her go to the opponent.