This is very promising. I'm looking forward to the collection!Chemena's first interview for Vogue:
Source: Vogue
Live Streaming... The S/S 2025 Fashion Shows
This is very promising. I'm looking forward to the collection!Chemena's first interview for Vogue:
Source: Vogue
probably not as good as those fast fashion retailers. Thy have a lot of work ahead to bring their name down to the massess. I think they will remain quite niche in terms of actual clients/sales until they make a real hyped show like the margiela hc.^I thought it was the old one.
Btw, it’s been ages since a high fashion collection was this massively copied by fast fashion retailers. Chloé is literally everywhere, in every window, every website… H&M, Zara, Mango, ASOS… incredible.
I wonder how they are doing € wise.
I know that Chloé was really popular throughout the 00s, but I don't think they truely had a mass appeal moment. The brand makes around 500-700m euros a year, which is quite a sizable business, but is easily dwarfed by the likes of The Big Four™. If their goal is to reach 1b euros in the next five years, they'll definitely need to amp up the production value of their shows.probably not as good as those fast fashion retailers. Thy have a lot of work ahead to bring their name down to the massess. I think they will remain quite niche in terms of actual clients/sales until they make a real hyped show like the margiela hc.
You think it will be a matter of shows productions? I feel like the problem with Chloe is maybe the aesthetic itself.I know that Chloé was really popular throughout the 00s, but I don't think they truely had a mass appeal moment. The brand makes around 500-700m euros a year, which is quite a sizable business, but is easily dwarfed by the likes of The Big Four™. If their goal is to reach 1b euros in the next five years, they'll definitely need to amp up the production value of their shows.
Now you say that, I do notice a glaring issue with Chemena's Chloe. The aesthetic is very trope-y: the warm dusty tones, the chiffon and lace, the soft leather, the Parisian setting, the middle-parted long flowy hair. While it's an exercise of S-tier branding, it's so formulaic and precise that it can alienate some customers who don't perfectly fit into that trope.Chemena probably wasn’t involved…When she should. It’s for the best interest of the house.
You think it will be a matter of shows productions? I feel like the problem with Chloe is maybe the aesthetic itself.
I love what Chemena is already doing, I love and see myself wearing some pieces despite the fact that Chloe is not my aesthetic at all. I don’t know if the majority of women, who aren’t Chloe women would be inclined to look beyond the aesthetic that isn’t their sensibility.
I think her next few collections, the ability to release it bags, shoes or accessories will have a significant impact.
But it’s interesting that the brand is having a momentum now. Hopefully, the suits will take advantage of that in terms of events and all.
So far her first collection, which is a hit, wasn’t styled by Lotta…before all of this let's see if she can put together an exciting collection without the help of lotta as the pre she presented after the show was sh*t
you're right but the styling of the show was an obvious continuation on what lotta had done for the pre-collection, down to that questionable tucking of skirts inside the bootsSo far her first collection, which is a hit, wasn’t styled by Lotta…
I think the momentum is more about a feeling than quote on quote styling. A better stylist would be welcomed but I guess Élodie David is there to stay.
It does 100%. I know people working at Zara and yeah. Mango literally copied the collection, ASOS, H&M windows… it’s crazy.Unfortunately those are quite a generic summer look for many fast fashion brands... im not sure if im the only one seeing that. And thinks that it probably has no relation to chloe at all.